3 Types of Digital Products & How to Sell Them

There are so many possibilities of making money from what you already know. 

As I like to say on the blog, "You have $1M trapped inside your head. Your expertise is worth even more, but only if you have a plan."

If you aren't already in the online business, it’s not too late! Yes, it can just be a side hustle or the plan for your retirement income. Here are the three most popular types of digital products (and how to sell them)...

1. Online Course

What is an Online Course: structured program designed to teach a specific skill or topic, typically consisting of video lessons, quizzes, and downloadable resources like PDFs or worksheets

Who is Best to Launch an Online Course: ideal for educators, subject matter experts, and professionals to share expertise on topics like fitness, marketing, personal development, or technical skills

Step-by-Step How to Sell an Online Course:

• How to Offer - Choose a Platform: The course is uploaded into a portal that only paid buyers can access through a secure login. The student will be able to view but not download your video course as well as download any PDFs or accompanying workbooks. As you know I'm a big promoter for Kajabi as your platform since you can house your online course, design a website, collect payment, and send emails from one place. 30-day Kajabi trial.
• How to Present It - Create a Sales Funnel: A funnel is really just a series of pages and emails. The path of a potential customer landing on your website, filling out a form, arriving at a thank you page, and receiving an email is a sales funnel. Think of it like the path you've built to guide them through your website. In this case, the buyer would likely fill out a form on your website in exchange for a bite-size version of your course as a free sample. From there, you would send emails sharing the benefits of joining the full paid course. 
• How to Price: As a first-time course creator, it would not be a good idea to build a full 10-module signature course that includes everything you know about the subject matter. The reason for this is that it's not quite yet a proven concept. You must first prove that there are people out there that want to learn from you and want to learn what you're sharing. This is why a mini course is often the first online course suggested to create. The mini course could be anywhere from $47 to $297 and then as you build credibility, your premium course can be designed and launched.
• How to Market an Online Course: This is often the most mystifying part of launching an online business. New course creators often make the mistake of jumping right into paid ads. The truth is that you'll lose a lot of money that way since marketing to strangers is 45x harder than marketing to those that already look up to you as an expert. Yes, I'm suggesting you start with sharing free knowledge and advice on social until you build up an audience of followers or a blog to build email subscribers. It's so much easier to launch your first online course to a waiting list rather than being hopeful that people you don't know will see an ad and pull out their credit card. FYI, I do offer an affordable step-by-step email program that provides a single 15-minute task every weekday to help you go from 0 subscribers.

2. Membership Site

What is a Membership Site: a program of exclusive content, resources, or community access with a recurring subscription fee, such as a coaching community for others in your niche, a resource library, or niche hobbyist group

Who is Best to Launch a Membership Site: you're interested in offering ongoing value such as monthly content, group coaching, or regular live Q&A sessions

Step-by-Step How to Sell a Membership Subscription:

• How to Offer - Choose a Password-Protected Platform: Each month, you'll add content and/or host live sessions in a portal that only paid buyers can access through a secure login. The member will be able to participate in online meetups, watch replays, and/or download resources. I'm sure you're aware that I'm a big promoter for Kajabi as your platform since you can house your online membership, design a website, collect payment, and send emails from one place. 30-day Kajabi trial.
• How to Present It - Use Community-Driven Strategies: Webinar, email campaign, social media content featuring testimonials from happy members, and referral programs are best for memberships. The goal is encouraging word-of-mouth growth. Selling a membership is about positioning it as an ongoing transformation, not just a product. Your members must understand the value of consistent support, networking, and continual education rather than a one-time solution.
• How to Price - Use Tiered Pricing: Offering different membership levels such as a free plan, basic plan with downloads, and VIP plan with regular meetups could entice varying budgets and needs. Creating a sense of urgency can also boost conversions. Limited-time enrollment, special bonuses for early sign-ups, or exclusive content for founding members can encourage people to join sooner rather than later. The major selling point is the interactive nature of your membership. Unlike a static course, members can engage with you, participate in challenges, and join meetups. Yes, this can all be done inside the Kajabi platform.
• Master Retention - Engage Often: Being actively involved in your membership community is just as important as creating it. It really needs to be something you want to be a part of because it thrives on leadership and connection. Members join because they’re looking for guidance, support, and belonging. It’s your presence that makes it truly valuable. By showing up consistently through live Q&A sessions, responding to posts, and acknowledging member wins, you're creating a culture of trust and accountability. When members feel seen and supported, they’re more likely to participate and invite others to join. 

3. Digital Download

What are Digital Downloads: one-off eBooks, templates, checklists, stock photos, or design resources

Who is Best to Offer Digital Downloads: when you want to generate passive income without committing to ongoing updates or interaction - perfect for writers, designers, and photographers 

Step-by-Step How to Sell Digital Downloads:

• How to Offer - Sales Page: Yep, you can offer unlimited downloads on Kajabi as well as design sales pages, collect payment, and send emails. 30-day Kajabi trial.
• How to Present It - Offer Bundles: Bundling products together increases perceived value and encourages your customers to buy more. Instead of selling a single item, several can be bundled together. If selling Canva templates for example, you could offer a complete set instead of individual files. If you have multiple eBooks on a similar topic, they can be sold as a Starter Kit or Master Bundle, which will increase your average order value.
• How to Price - Coupons: Creating a sense of urgency can increase conversion, in particular, using a limited time coupon or flash sale with a deadline. This could be a holiday sale, launch discount, or VIP upgrade offer.
• Blog to Leverage SEO: Drive Instagram, LinkedIn and Pinterest traffic to your blog and improve your chances of getting found in Google by writing articles in blog form on your Kajabi website. In reverse, a blog also gives you content to share on these platforms, helping to attract new customers. Instead of sales posts, the focus can be on educational content that naturally leads readers to your products. For example, if you sell meal-planning templates, a blog post titled “How to Save 5 Hours a Week with Meal Planning” can link to your product. Over time, your blog becomes a valuable traffic source, bringing in leads and sales on autopilot.

Now...which of these appeal to you most?

😁And how can I help?