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Everyone is an expert at something.

Step #1 Dial in what that niche is, who it is that wants to learn from you, and finally what platforms to reach them.

Step #2 Design a marketing strategy to reach that target audience and find out what they want and how they want it.

Step #3 Build a course, group coaching, or mentorship program based on what your audience is telling you they want.

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AI Business Headshots for Coaches: A Must-Have or a Branding Disaster?

The first thought when redesigning your brand is likely considering a new logo.

📸Your second thought may be that it's time to refresh your business headshots.

Argh, but the thought of having to put so much time into getting ready, picking out outfits, and taking time out of your afternoon all feels daunting.

... Perhaps AI business headshots the right choice for you? Here’s a breakdown of their pros and cons to help you decide.

Profile Bakery (for business headshots) - starting at $24

Try It On AI (lifestyle headshots) - starting at $21

Which one is me and which one is not really me? - This is Profile Bakery and hint, they're both AI.

Pros of AI Business Headshots

1. Cost-Effective

Traditional professional headshots can be expensive, anywhere from $350 to $3500, depending on location, number of outfit changes, and length of session. AI-generated headshots are far more affordable, usually $20-$200.

2. Convenience

AI headshots eliminate the need for seeking out a photographer, scheduling time to plan outfits, travel to the location, and the trouble of doing your hair and makeup for the event. Insteady, you upload a handful of selfies and your headshots are ready in minutes.

3. Customizable

Many AI platforms allow you to choose from a range of lifestyles so the end result are headshots that align with your personal brand. Choices include everything from a corporate backdrop to red carpet looks or traveling abroad styles.

4. Perfect for Remote Teams

If your team operates remotely, coordinating in-person headshot sessions can be a logistical challenge. AI-generated headshots are totally online, easy to order, and available in a single day.

Ohhh, so glamorous, ha! This is Try It On AI (lifestyle headshots)

Cons of AI Business Headshots

1. Authenticity

One of the biggest criticisms of AI headshots is that they can feel impersonal or overly polished. Real photos capture subtle nuances, emotions, and personality traits that AI may struggle to replicate.

2. Quality

AI-generated images depend heavily on the quality of the photos you upload. Low-resolution or poorly lit selfies result in distorted or unrealistic headshots. AI may also struggle with diverse hair textures, skin tones, or facial features.

3. Ethics

Some AI headshot services use datasets of images that might not have been ethically sourced, raising concerns about privacy and copyright infringement.

4. Lacking the Human Touch

Professional photographers guide posing, expressions, and angles to bring out your best self. AI, however, lacks the human touch and might not provide the same level of refinement.

5. Over-Editing

AI tools can sometimes over-process, creating a headshot that looks more like a digital avatar than a realistic photo. This can come across as inauthentic or out of touch in professional contexts.

Something's not quite right, but I can't put my finger on it, bhahhahaaha

When to Choose AI Business Headshots

AI headshots are ideal if:

👉You’re on a budget (the main reason because $25 versus $500).
You require expedited professional images.
You don't want to plan outfits, get dressed up, or drive to a location.

When to Choose Traditional Headshots

Traditional headshots might be better if:

You want a highly personalized and authentic look.
Your industry values natural, human-centered imagery.
You have specific branding requirements that demand professional photography.

Conclusion

AI business headshots are convenient and affordable, as opposed to alternative to traditional photography, but they’re not without drawbacks. While they can save time and money, the lack of personal touch and potential quality issues might not work for everyone.

What are your thoughts? Your comments are appreciated!