Analytics on the Kajabi Pay-What-You-Want feature
As you probably already know, you can create an offer and make it paid, free, or pay-what-you-want in which you can set a minimum payment request.
Kajabi has now gathered analytics on this feature and has determined that customers are paying on average 1.5X more than the minimum price listed. In particular, it's working for offers between $5 and $30.
It may be worth testing offering your product using this feature and seeing how your personal analytics play out.
Some uses could be:
- shed new light into what your folks are willing to pay for your new offering
- offer your freebie with pay what you want with no minimum payment (so they can still get it for free) so takers can show their appreciation
- bringing in a new audience of folks who normally cannot afford your services
- add a donation button to your weekly email newsletter signature for those who want to "tip" for your extensive email help
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