Copywriting Gold: From Meh to Magnetic
Jan 28, 2025
It can make or break your personal brand.
Those words you sprinkle on your website, ads, and emails can either captivate your audience or make them scroll right past.
It’s not as complicated as you think!
I'm about to arm you with some golden nuggets to create copy that grabs attention.
Words that Wow #1
Change your timeline to upgrade the impact.
EXAMPLE 👇👇👇
Words that Wow #2
- Describe the transformation a student/client is going to receive by going through your program. They are not actually buying your program, they're buying a transformation (moving from point A where they are now, to point B where they want to be).
- Avoid focusing on WHAT it is you're teaching them and instead focus instead on what they're going to gain from your teachings.
EXAMPLE 👇👇👇
Words that Wow #3
The more specific you are in your copy, the more likely your target market will read it and say "wow, that's me!" which causes them to pay more attention to what you have to say next.
EXAMPLE
Words that Wow #4
The more specific the promise you're making, the more powerful the headline comes across.
EXAMPLE👇👇👇
instead of this...
NO (too vague)
My acrylic painting course covers the subject of:
- preparing a canvas
- choosing paintbrushes
- mixing colors
try this...
YES (precise)
By the end of this course, you're going to be able to:
- gesso linen canvases to prepare for a painting session
- choose the right paintbrush for fine, precise lines
- using just three primary colors, mix the exact shade of your subject's skin color
EXAMPLE👇👇👇
Words that Wow #5
Images and sub-headlines can slow down the urge to skim a page, potentially skipping important parts of the copy.
E 👇👇👇
Words that Wow #6
Use a bigger timeframe to make a number have more impact.
EXAMPLE 👇👇👇
Sales Page, "Earn $5,000 a month with our online course."
- Timeframe Enhancement: "Earn $60,000 annually after completing our online course."
EXAMPLE 👇👇👇
Sales Page, "Get 300 new leads in your first campaign."
- Timeframe Enhancement: "Grow your audience by 3,600 new leads over the next year."
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Sales Page, "Save $25 a month with our membership plan."
- Timeframe Enhancement: "Save $300 annually with our exclusive membership."
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To wrap it up, here are 6 copywriting tips to keep in your back pocket as you work your magic:
- Know Your Audience: Write like you’re having a conversation with your ideal client.
- Start with a Hook: Grab attention in the first sentence, or risk losing your reader.
- Keep It Simple: Forget jargon. Clarity always beats cleverness.
- Focus on Benefits: Show how your product or service solves their problem, not just what it does.
- Break It Up: Use short sentences, bullet points, and white space to make your copy easy to skim.
- Write, Then Edit: Your first draft isn’t your best draft. Cut the fluff and polish it up.
Great copy doesn’t just happen. It’s a skill you refine over time.