Edition 10: June 18, 2024 - Knowing limits you, stay in the question.
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3 Reasons Why Single Opt-in Reigns (not Double)
2 Types of Kajabi Memberships
1 Way to Boost Course Completion
Last night I made shrimp risotto. Just like the process of making a perfect risotto, patiently adding broth and stirring constantly, our journey in business and life is about embracing the unknown, staying inquisitive, and being willing to adapt. Wait, who talks like that? Ha! I used Chat GPT-4o to write that. I do not talk like that 😂😂
Three Reasons Why Single Opt-in Reigns (not Double)
Of course single opt-in has the disadvantage of potentially having a higher rate of fake or low-quality sign-ups but choosing between this and the benefits below could help you decide which method works best for your business.
#1 Higher Conversion Rates
Single opt-in simplifies the customer journey by allowing just one step for the user to join the email list. This reduces the friction and likelihood of potential subscribers dropping off during the confirmation process.
👉 more subscribers, larger email list, more leads and sales
#2 Immediate Engagement
The freebie email goes out immediately upon opting in. There's no waiting period for them to confirm their email address.
👉 immediate gratification, happier leads, more sales
#3 Simplified Customer Experience
Single opt-in provides a straightforward experience for users. They don’t need to check their email for a confirmation link and click it, which can be particularly beneficial for less tech-savvy users or those who might miss or ignore the confirmation email.
👉 smoother user experience, higher user satisfaction, less chance of losing subscribers who might abandon a complicated double opt-in process
That said, Kajabi default is Double Opt-in.
What are your thoughts on that?
New to Kajabi or are you a founding member of the platform?
The Kajabi Mastery Program will help you make the most of the money you're spending each month on this robust marketing storefront tool.
Mastery begins with mapping your customer's journey to visualize the ideal desired path, followed by 1:1 Zoom sessions that detail how to use Kajabi's features to maximize revenue opportunities.
Transform your business by choosing from 12 or more Zoom sessions, each tailored to your level of understanding of the platform.
12-session Kajabi Mastery Program >>
Two Types of Kajabi Memberships
#1 Hobbyists
Your audience has the common interest of a shared hobby. This type of community will have people coming and going, often due to their own time constraints and interest in the subject matter.
#2 Business Owners
An audience of business owners, on the other hand, have a drive to make more money as their side business or main business. As long as they are implementing your strategies and their business is growing, they will likely maintain in your membership.
If you're currently offering a hobbyist community, could you also help those hobbyists become business owners in this niche?
** NEW ** Do you need help setting up your community?
Here's what's included in the new "Build Your Community" Offer...
- Branded Kajabi Community product
- Branded welcome page with onboarding instructions, community monthly schedule, FAQ, contact form, instructions on how customers can self-update billing, and more
- Any accompanying course or membership resource area will be branded
- Community and course linked together
- Recorded video tutorial on how to use the features of your community
- Two branded checkout pages designed (one each for monthly and annual subscriptions)
- Thank you for your purchase page and thank you email will be automated
- 40-page eBook on membership engagement, marketing, and retention strategies
- Learn More >>
One Way to Boost Course Completion
#1 Gamify It
Did you know that we can gamify your online program? Yep, there can be badges when someone does any of the following:
- Marks a lesson complete
- Passes a quiz
- Subscribes to an event
- Purchases an offer
- Opens or clicks an email
What could the prize be once they reveal x many badges? Ideas...
- free 1:1 with you
- coupon is unlocked
- a bonus mini course is granted
email sent with bonus PDF resource
Further Reading and How-to:
Entrepreneurship: What could cause a Failed Launch?
10 Genius Prompts for the New GPT-4o
Step-by-Step: Designing an Online Program as a Coach or Consultant
How to Escape the Income Limitation of 1:1 Coaching
Kajabi 2024: More Than a Course Platform!
Affiliate Tools:
AI Business Headshots for under $20
Master the Kajabi Platform with 1:1 Coaching
Redesigning Your Brand with an Instagram Makeover ($47 off)
Protect your online course with legal agreements (use code GET15OFF)
Why Kajabi (30-day free trial)
Ready to write a book (mention my name for special treatment)
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What I'm Still Reading, Absorbing & Implementing...
How to Get Strangers to Want to Buy Your Stuff
How to Nail Product Positioning So Customers Get It, Buy It, Love It
Look for me again next Tuesday. Best wishes and much success to you,
Virginia Stockwell, Kajabi Tutor
Learn why Kajabi is is as revolutionary as realizing you can skip ads on streaming services.
Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
👉Really, I'm just a huge fan of Kajabi! Just check out everything it can do!
Why use Kajabi for your Coaching or Consulting Business >>
The First Steps to Starting a Successful Online Coaching or Consulting Business
It’s time to share your expertise through group coaching, a membership and/or an online course. Step-by-step, this manual will guide you.
Part 1: FAQ: How much will I make? How long until success? And more...
Part 2: Step-by-Step Build a Brand
Part 3: Step-by-Step Designing a Marketing Plan
Part 4: What is Kajabi?
Ready to transform your brand into an unforgettable authority that attracts your ideal clients?
To make this happen, your audience needs to instantly understand who you are and how you can help them. That's the power of compelling messaging. When your messaging is dialed in, potential clients see exactly why you're the perfect fit for their needs.
Inside this guide, you’ll find practical exercises to amplify your brand’s unique strengths, clarify your message, and turn curiosity into committed clients.
