Edition 14: July 16, 2024 - Little Habits Lead to Big Things.
Jul 17, 2024
Kajabi Tutoring. Concise and Actionable. Every Tuesday.
Improve Your Business with 3-2-1.
- 3 Fab New Kajabi Features - you need these!
- 2 Ways to Split Test
- 1 Discussion - "Do I need a community?"
I'm actually hard at work behind the scenes developing a life-changing new product. It's crazy the number of moving parts it takes to launch something new. My current launch checklist has 22 points and I haven't even touched on the marketing to-do's yet!
Three Fab New Kajabi Features - you need these!
"It's all happening" (quote from one my fav movies, Almost Famous)
#1 Social Share Buttons
Your theme needs to be updated for this to appear, but now you can add a "share this page" button to any landing page. đExample here >
#2 A/B Testing for Email Broadcasts
Founders have access to this feature now. It's heading out to everyone over the next few weeks.
#3 Kajabi Payments new feature
allows editing of price for existing multi-pay or subscription transactions of individual customers. Now you can increase or discount the price for one customer. You'll need to turn this feature on in Settings >> Labs to use it.
Many other updates have been happening lately. When did you last update your Kajabi landing page and Kajabi Website theme? While some updates are "one-click," outdated themes may require a full redesign.. There's only one way to find out.
Updating your website template applies the latest editing capabilities, bug fixes, and new features, greatly improving your website builder experience.
Mind rating today's email — Superb / Solid / Subpar
Click here to Start a Kajabi Community >>
Two Ways to Split Test
#1 Landing Pages
Split testing landing pages involves creating A and B versions of a page to determine which performs better in achieving your desired outcome, such as sales or opt-ins. By tweaking elements like headlines, images, call-to-action buttons, or layout, you can analyze which variation resonates most with your audience.
- Alternate links in marketing emails
- Rotate links in social media posts.
- Use varied links in paid ads
#2 Email Broadcasts
Split testing email broadcasts involves sending different versions of an email to small segments of your audience to see which performs better in terms of open rates or click-through rates. Variables to test include subject lines, sender names, email content, images, and call-to-action buttons.
One Discussion - "Do I need a community?
Only you know the answer.
Pros:
- Members are more likely to participate in discussions, share their experiences, and stay active in your programs
- Peer support can complement your coaching, providing additional value to members.
- Helps you understand clients' needs, preferences, and pain points more effectively.
- Satisfied community members can become brand advocates, spreading the word about your services.
- A strong community can lead to higher client retention rates as members feel connected and valued.
- You can monetize the community through membership fees, exclusive content, or special events.
- Engaging discussions and success stories can be repurposed into testimonials, case studies, or social media posts.
Cons:
- Regular moderation, content creation, and engagement activities are necessary to keep the community vibrant.
- Disagreements and conflicts can arise among members, requiring effective moderation and conflict resolution skills.
- Keeping the community active and engaging requires ongoing effort.
- Building a community from scratch can be challenging and may take time to attract and engage members.
- Requires active moderation to prevent spam, misinformation, or inappropriate behavior.
- Members may have high expectations for support and interaction, which can be demanding to meet.
The Art of Designing a Monthly Membership Model (Step-by-Step)
My LinkedIn Articles:
The Art of Designing a Monthly Membership Model (Step-by-Step)
10 Genius Prompts for the New GPT-4o
Step-by-Step: Designing an Online Program as a Coach or Consultant
How to Escape the Income Limitation of 1:1 Coaching
Kajabi 2024: More Than a Course Platform!
Entrepreneurship: What could cause a Failed Launch?
Affiliates:
Rebrand: an IG Makeover ($47 off with this link)
Group coaching agreement, T&Cs for courses, and more (use code GET15OFF)
Give the Gift of Kajabi to Your Colleague (30-day free trial)
Trademarking (use code DIGICOURSE50 for $50 off)
Business Headshots on the cheap
What I'm Reading Right Now...
I'm just not this week. Kinda busy designing a new stealth product...
Look for me again next Tuesday. Best wishes and much success to you,
Virginia Stockwell, Kajabi Tutor
Learn why Kajabi is as empowering as putting on a superhero cape for the first time
Have you noticed that the line above changes each week?
I have a fun time writing it đđ
Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
đReally, I'm just a huge fan of Kajabi! Just check out everything it can do!
Why use Kajabi for your Coaching or Consulting Business >>
The First Steps to Starting a Successful Online Coaching or Consulting Business
It’s time to share your expertise through group coaching, a membership and/or an online course. Step-by-step, this manual will guide you.
Part 1: FAQ: How much will I make? How long until success? And more...
Part 2: Step-by-Step Build a Brand
Part 3: Step-by-Step Designing a Marketing Plan
Part 4: What is Kajabi?