Edition 16: July 30, 2024 - Secret of Your Future: Your Daily Routine
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Improve Your Business with 3-2-1.
3 Ways to Bring Website Traffic
2 Peas in a Pod - Social Media Plus Weekly Content
1 Comparison: Free Community vs Paid Community
I've just discovered the brand Erewhon. Now I'm obsessed with Googling all their recipes. This morning was an acai smoothie bowl with superfood toppings. Perhaps I'll design their copycat cookbook someday ...
Three Ways to Bring Website Traffic
How can I get more clients? That's the golden question.
#1 Social Media
The general advice is to choose the platform your audience is on, but the reality is that you're more likely to post on the platform that you enjoy. There are a variety of people on every platform and your target market is likely on your fav platform as well. Forget about trying to optimize your posting times. Just post valuable material and be consistent in daily participation.
#2 Blogging for SEO
When perusing the Kajabi want ads, I see so many "build me a high converting website" requests. The truth is that a consistently posted blog (at least once weekly) is going to get you ranked higher than any website created with magic keywords. The more words you can give Google to work with, the more valuable your website appears. That said, here's an article about Kajabi website SEO >>
#3 Collaborations & Partnerships
Collaborative content can include a shared webinar, podcast, or co-authored article. It's a way to leverage each other's audiences.
click here to start a Kajabi community >>
Two Peas in a Pod - Social Media Plus Weekly Content
Creating a continuous cycle of content production (say that 3x fast) and promoting that content to attract website visitors = Weekly Content + Social
Why...
- Weekly content gives you regular material to share on social media, driving consistent traffic to your website.
- You can cross-promote your content on different social platforms, reaching a wider audience and increasing the chances of your content being shared.
- Regular content updates boost your SEO efforts, while social media shares and backlinks move up your site’s search rankings.
- Consistent, valuable content helps establish you as an authority in your niche, while social media allows you to showcase this expertise to a broader audience.
Clearly, the word of the year is CONSISTENCY.
One Comparison: Free Community vs Paid Community
Free Community Pro:
- no cost barrier so more people are likely to join, leading to a larger and more diverse community
- with more members, there's potential for higher engagement
- a free community can serve as a funnel for paying clients/customers
- wider reach of a free community can significantly boost your brand’s visibility and reputation
Free Community Con:
- managing a large community requires time and resources to moderate, create content, and keep members engaged
- with open access, maintaining the quality of interactions and content can be challenging
- generating revenue directly from a free community can be difficult
Paid Community Pro:
- paying members are typically more committed and engaged
- provides a direct revenue stream
- you can afford to spend time creating higher quality content and support
- exclusivity may attract serious and like-minded individuals who value the community
Paid Community Con:
- cost barrier could limit members, so smaller community
- paying members have higher expectations, requiring consistent delivery of exceptional content and experiences
- convincing people to pay for membership requires strong marketing of value
My LinkedIn Articles:
Step-by-Step: Designing an Online Program as a Coach or Consultant
How to Escape the Income Limitation of 1:1 Coaching
Kajabi 2024: More Than a Course Platform!
Entrepreneurship: What could cause a Failed Launch?
The Art of Designing a Monthly Membership Model (Step-by-Step)
10 Genius Prompts for the New GPT-4o
Affiliates:
Rebrand: an IG Makeover ($47 off with this link)
Group coaching agreement, T&Cs for courses, and more (use code GET15OFF)
What's so great about Kajabi (30-day free trial)
Trademarking (use code DIGICOURSE50 for $50 off)
Business Headshots on the cheap
What I'm Reading Right Now...
I'm just not this week. Kinda busy designing a new stealth product...
Look for me again next Tuesday. Best wishes and much success to you,
Virginia Stockwell, Kajabi Tutor
Learn why Kajabi is as essential to your online business as coffee is to early mornings.
Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
👉Really, I'm just a huge fan of Kajabi! Just check out everything it can do!
Why use Kajabi for your Coaching or Consulting Business >>
The First Steps to Starting a Successful Online Coaching or Consulting Business
It’s time to share your expertise through group coaching, a membership and/or an online course. Step-by-step, this manual will guide you.
Part 1: FAQ: How much will I make? How long until success? And more...
Part 2: Step-by-Step Build a Brand
Part 3: Step-by-Step Designing a Marketing Plan
Part 4: What is Kajabi?
Ready to transform your brand into an unforgettable authority that attracts your ideal clients?
To make this happen, your audience needs to instantly understand who you are and how you can help them. That's the power of compelling messaging. When your messaging is dialed in, potential clients see exactly why you're the perfect fit for their needs.
Inside this guide, you’ll find practical exercises to amplify your brand’s unique strengths, clarify your message, and turn curiosity into committed clients.
