Edition 18: Aug 13, 2024 - Hard Work, Choices, Persistence
Kajabi Tutoring. Concise and Actionable. Every Tuesday.
Improve Your Business with 3-2-1.
3 Community Niches
2 Simple Tips for Weekly Engagement
1 Method to Refresh Your Program's Look
We lost our I7-year-old pup this past week.
So this edition is dedicated to her.
Her name was Jenji, a puggle (pug/beagle) that came to us when she was 5. She loved all people and was relentless in being the center of attention at any party.
If she built a community, it would be all humans. No other dogs allowed.
Tell Your Pup to Tell Their Friends:
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Three Community Niches
#1 Others Interested in Your Niche
The first obvious community to create would be others that would be interested in learning from you. Jenji would create a community for humans that owned puggles. It would include where to get a puggle, common puggle ailments, and how to care for your puggle.
#2 Coach the Coaches
Your second community could be others doing exactly what you're doing. There are human trainers that attempt to show puggles the right way to walk, eat and play. Jenji would create a community of human trainers that would show other humans how to care for their puggle.
#3 Collaborators
There are others who have the same target market as you, but offer different services or products. In Jenji's world, there are many humans who target other puggle owners to offer services such as obedience training, walking for exercise, pet sitting, grooming, photography, and costumes. This is a collaborative community that gets together and offer packages of services to grow each others' audiences.
Did I get you thinking about the different communities you have the potential to build?
The Art of Building a Monthly Membership >>
Then I've got the answer for you, click here!
Two Simple Tips for Weekly Engagement
There's a new Kajabi feature in town, the newsletter. Now you have yet another way to get in touch with your email list weekly.
#1 The Classic: Weekly Blog Post
Once your blog is posted each week, send out a notification to your list. The number of clicks on that link is going to tell you if they're interested in this subject. Bonus, each blog posts increases your chance of getting found in search.
Jenji was always trying to get me to write posts about her human friends and their anecdotes around life with a puggle.
#2 Weekly Newsletter
In Kajabi, your newsletter can now be offered in 2 ways - using a branded newsletter template or using the new Newsletter feature. Keep in mind that the new feature does use up one of your Products. The new Newsletter offers commentary at the bottom and a "subscribe" button so posting automatically goes out to your list instead of designing an email broadcast.
Which is better - an email broadcast or the new newsletter feature?
Truthfully, neither is superior. It's just a different interface. For me, I'm going to stick to this format until a few bugs have been worked out of the new Newsletter feature.
For some reason, Jenji's weekly newsletter never really took off. Maybe because it was called, "Puggle Palooza: News, Nonsense, and Nose Boops". I told her it was a bad idea but she wouldn't listen. Typical puggle.
One Method to Refresh Your Program's Look
You probably chose a Kajabi theme at the beginning of building your website and online program.
Did you know that you can also choose a Product theme for each one of your products?
It's possible that a different theme would showcase your Online Program better than the default Premier theme that you're probably using.
Go into Course Product and click Customize where you'll find other themes to peruse.
Reach out if you need help with this >>
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My LinkedIn Articles:
Step-by-Step: Designing an Online Program as a Coach or Consultant
How to Escape the Income Limitation of 1:1 Coaching
Kajabi 2024: More Than a Course Platform!
Entrepreneurship: What could cause a Failed Launch?
The Art of Designing a Monthly Membership Model (Step-by-Step)
10 Genius Prompts for the New GPT-4o
Affiliates:
Rebrand: an IG Makeover ($47 off with this link)
Group coaching agreement, T&Cs for courses, and more (use code GET15OFF)
What's so great about Kajabi (30-day free trial)
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Business Headshots on the cheap
Look for me again next Tuesday. Best wishes and much success to you,
Virginia Stockwell, Kajabi Tutor
It’s a mix of the best features you could ask for, wrapped up in one playful, loyal, and incredibly useful package. Just as a puggle combines the charm and energy of a pug with the smarts and curiosity of a beagle, Kajabi blends powerful tools and user-friendly features to help you create, market, and sell your online courses or programs effortlessly. Both are reliable, adaptable, and always ready to bring a little joy (and efficiency) into your life!.
Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
👉Really, I'm just a huge fan of Kajabi! Just check out everything it can do!
Why use Kajabi for your Coaching or Consulting Business >>
The First Steps to Starting a Successful Online Coaching or Consulting Business
It’s time to share your expertise through group coaching, a membership and/or an online course. Step-by-step, this manual will guide you.
Part 1: FAQ: How much will I make? How long until success? And more...
Part 2: Step-by-Step Build a Brand
Part 3: Step-by-Step Designing a Marketing Plan
Part 4: What is Kajabi?
You've always said that "someday" you'll start that coaching or consulting business, but where do you begin?
The First Steps to Starting
a Successful Online Coaching or Consulting Business
Share your expertise through group coaching, a membership and/or an online course. Step-by-step, this manual will guide you.
