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3 Reasons a Launch Fails

2 Membership Models

1 Way to Know You're Offering the Right Freebie

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Three Reasons a Launch Fails

You’ve put in the time, effort, and creativity, but sometimes the results don’t quite match expectations. Understanding the common reasons a launch may fail could help you turn things around in the next promotion.

#1 It could be the offer

It's possible you created an offer that nobody wants (not worth paying for). Find out post- launch by sending a “why didn’t you buy” survey. Their answers may surprise you.

The offer could have been irrelevant to your audience, meaning they don’t want it, they’re not ready for it, or they’re too advanced for it.

The value of the offer may not have been well communicated. You have a sales copy problem either with the email sequence or sales page.

#2 It could be the sales mechanism

It's possible you did not choose the best method to sell your product. Did you use email marketing, a live webinar, video series, or other sales mechanism? It's possible this was not the most effective way to sell the offer.

Or, technical issues could have resulted in a poor user experience and low sales.

#3 It could be a numbers game

If you calculated a good earning per lead, but launch revenue was low, it’s likely just a numbers game. For the next launch, you'll just increase the relevant numbers. You didn’t have enough traffic, leads, webinar attendees, video views, etc. but are going to take steps to improve this for next time.

Additional Reading (share your comments) Here 👇👇👇

Entrepreneurship: What could cause a Failed Launch?

"I've always wanted to launch my coaching or consulting business, ...but just can't seem to find the time." 

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Small Steps, Big Results is the step-by-step program that helps aspiring coaches and consultants design a successful business without spending hours a day. click to Learn More.

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Two Membership Models

When it comes to promoting your membership or online course, there are two popular strategies to choose from. The one you choose shapes how the audience engages with your content. 

#1 Evergreen Model

After opting in, email subscribers receive a series of pre-scheduled emails designed to nurture them through the know, like, and trust phase. Over time, the sequence will introduce your membership sales page without a hard sell, allowing the subscriber to decide when they’re ready to make a purchase.

 Pros:

• You’re always adding new subscribers and nurturing them, which can lead to a steady sales over time. 
• Once set up, it requires minimal maintenance. You can focus on driving traffic to your opt-in forms while the emails work in the background.

Cons:

• Without a set deadline, some subscribers may delay making a purchase.
• Creating a comprehensive, effective sequence requires thoughtful planning and testing.

#2 Launch Model

You choose specific dates when your product or membership is available for purchase (cart open) and when it closes. Leading up to the launch, you release a series of content such as webinars, videos, or blog posts to build anticipation. During the launch period, your promotional calendar and email sequences are geared toward encouraging subscribers to purchase before the cart closes.

Pros:

• The limited-time offer creates a sense of urgency leading to a spike in sales during the launch window.
• All your marketing efforts are concentrated in a specific time frame, which can be energizing for both you and your audience.

Cons:

• The success of your launch hinges on those few days, which can be stressful.
• You might experience a big income spike during the first launch, followed by a lull until the next launch.

One Way to Know You're Offering the Right Freebie

Your signature program moves your clients/students from point B to point C (the outcome they wish to achieve).

The freebie is what moves from them point A (where they are at this moment in time) to point B (ready to begin your program).

The lead magnet should...

• address a pain point, challenge or frustration they have right now
• provide a quick win that addresses the challenge and helps them solve a problem
• not offer overcoming an obstacle they don’t know they have such as a  mindset belief
• be a part of the customer journey that brings the into your paid offer

Need helping brainstorming the best lead magnet for your program. 

Let's get on a Zoom and work on it together >>

Have you heard about the new program...

Small Steps, Big Results

Achieve Your Business Dreams, 15 Minutes at a Time

Imagine a blueprint that maps out every step you need to take to transform your aspirations into reality. Wouldn't it be invaluable to have clear, actionable guidance to navigate the journey toward your ideal life?

That blueprint is finally here. Learn More >>

My LinkedIn Articles:

Step-by-Step: Designing an Online Program as a Coach or Consultant

How to Escape the Income Limitation of 1:1 Coaching

Kajabi 2024: More Than a Course Platform!

Entrepreneurship: What could cause a Failed Launch?

The Art of Designing a Monthly Membership Model (Step-by-Step)

10 Genius Prompts for the New GPT-4o

2024 Kajabi SEO for Beginners

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Look for me again next Tuesday. Best wishes and much success to you,

Virginia Stockwell, Kajabi Tutor

Kajabi is as great as having a personal assistant who’s always one step ahead—organizing, automating, and streamlining your entire business so you can focus on what you do best: sharing your expertise.

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Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.

👉Really, I'm just a huge fan of Kajabi! Just check out everything it can do!

Why use Kajabi for your Coaching or Consulting Business >>

The First Steps to Starting a Successful Online Coaching or Consulting Business

It’s time to share your expertise through group coaching, a membership and/or an online course. Step-by-step, this manual will guide you.

Part 1: FAQ: How much will I make? How long until success? And more...

Part 2: Step-by-Step Build a Brand

Part 3: Step-by-Step Designing a Marketing Plan

Part 4: What is Kajabi? 

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