Edition 19: Aug 20, 2024 - Inspired Action
Inspired Action
Virginia Stockwell
Kajabi Tutoring. Concise and Actionable. Every Tuesday.
Improve Your Business with 3-2-1.
3 Reasons a Launch Fails
2 Membership Models
1 Way to Know You're Offering the Right Freebie
Wow, did you see the moon yesterday?! Just wow. It was the super blue moon and indeed it was.
According to astrologer Pandit Jagannath Guruji, "the Moon is linked to emotions, intuition, and the subconscious mind. During a full Moon, these aspects are intensified, and the super blue Moon further amplifies this effect." 😲
Recruit Your Friends into the Coaching/Consulting Space
Small Steps, Big Results: The 52-Week Program >>
Three Reasons a Launch Fails
You’ve put in the time, effort, and creativity, but sometimes the results don’t quite match expectations. Understanding the common reasons a launch may fail could help you turn things around in the next promotion.
#1 It could be the offer
It's possible you created an offer that nobody wants (not worth paying for). Find out post- launch by sending a “why didn’t you buy” survey. Their answers may surprise you.
The offer could have been irrelevant to your audience, meaning they don’t want it, they’re not ready for it, or they’re too advanced for it.
The value of the offer may not have been well communicated. You have a sales copy problem either with the email sequence or sales page.
#2 It could be the sales mechanism
It's possible you did not choose the best method to sell your product. Did you use email marketing, a live webinar, video series, or other sales mechanism? It's possible this was not the most effective way to sell the offer.
Or, technical issues could have resulted in a poor user experience and low sales.
#3 It could be a numbers game
If you calculated a good earning per lead, but launch revenue was low, it’s likely just a numbers game. For the next launch, you'll just increase the relevant numbers. You didn’t have enough traffic, leads, webinar attendees, video views, etc. but are going to take steps to improve this for next time.
Additional Reading (share your comments) Here 👇👇👇
Entrepreneurship: What could cause a Failed Launch?
Then I have the answer for you, click here!
👉This program is ideal for those with full-time jobs who can't seem to find the time to launch their coaching or consulting business.
If you work best with a step-by-step approach, you're going to love this comprehensive 52-week program consisting of 15 minutes of action steps each day.
You'll receive everything needed to design the business that's going to turn your dream into reality.
Dedicating 15 minutes a day of focused effort will accomplish so much.
Two Membership Models
When it comes to promoting your membership or online course, there are two popular strategies to choose from. The one you choose shapes how the audience engages with your content.
#1 Evergreen Model
After opting in, email subscribers receive a series of pre-scheduled emails designed to nurture them through the know, like, and trust phase. Over time, the sequence will introduce your membership sales page without a hard sell, allowing the subscriber to decide when they’re ready to make a purchase.
Pros:
- You’re always adding new subscribers and nurturing them, which can lead to a steady sales over time.
- Once set up, it requires minimal maintenance. You can focus on driving traffic to your opt-in forms while the emails work in the background.
Cons:
- Without a set deadline, some subscribers may delay making a purchase.
- Creating a comprehensive, effective sequence requires thoughtful planning and testing.
#2 Launch Model
You choose specific dates when your product or membership is available for purchase (cart open) and when it closes. Leading up to the launch, you release a series of content such as webinars, videos, or blog posts to build anticipation. During the launch period, your promotional calendar and email sequences are geared toward encouraging subscribers to purchase before the cart closes.
Pros:
- The limited-time offer creates a sense of urgency leading to a spike in sales during the launch window.
- All your marketing efforts are concentrated in a specific time frame, which can be energizing for both you and your audience.
Cons:
- The success of your launch hinges on those few days, which can be stressful.
- You might experience a big income spike during the first launch, followed by a lull until the next launch.
One Way to Know You're Offering the Right Freebie
Your signature program moves your clients/students from point B to point C (the outcome they wish to achieve).
The freebie is what moves from them point A (where they are at this moment in time) to point B (ready to begin your program).
The lead magnet should...
- address a pain point, challenge or frustration they have right now
- provide a quick win that addresses the challenge and helps them solve a problem
- not offer overcoming an obstacle they don’t know they have such as a mindset belief
- be a part of the customer journey that brings the into your paid offer
Need helping brainstorming the best lead magnet for your program.
Let's get on a Zoom and work on it together >>
Have you heard about the new program...
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My LinkedIn Articles:
Step-by-Step: Designing an Online Program as a Coach or Consultant
How to Escape the Income Limitation of 1:1 Coaching
Kajabi 2024: More Than a Course Platform!
Entrepreneurship: What could cause a Failed Launch?
The Art of Designing a Monthly Membership Model (Step-by-Step)
10 Genius Prompts for the New GPT-4o
Affiliates:
Rebrand: an IG Makeover ($47 off with this link)
Group coaching agreement, T&Cs for courses, and more (use code GET15OFF)
What's so great about Kajabi (30-day free trial)
Trademarking (use code DIGICOURSE50 for $50 off)
Business Headshots on the cheap
Look for me again next Tuesday. Best wishes and much success to you,
Virginia Stockwell, Kajabi Tutor
Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
👉Really, I'm just a huge fan of Kajabi! Just check out everything it can do!
Why use Kajabi for your Coaching or Consulting Business >>
The First Steps to Starting a Successful Online Coaching or Consulting Business
It’s time to share your expertise through group coaching, a membership and/or an online course. Step-by-step, this manual will guide you.
Part 1: FAQ: How much will I make? How long until success? And more...
Part 2: Step-by-Step Build a Brand
Part 3: Step-by-Step Designing a Marketing Plan
Part 4: What is Kajabi?
Ready to transform your brand into an unforgettable authority that attracts your ideal clients?
To make this happen, your audience needs to instantly understand who you are and how you can help them. That's the power of compelling messaging. When your messaging is dialed in, potential clients see exactly why you're the perfect fit for their needs.
Inside this guide, you’ll find practical exercises to amplify your brand’s unique strengths, clarify your message, and turn curiosity into committed clients.
