You have $1M trapped inside your head...

Everyone is an expert at something.

Step #1 Dial in what that niche is, who it is that wants to learn from you, and finally what platforms to reach them.

Step #2 Design a marketing strategy to reach that target audience and find out what they want and how they want it.

Step #3 Build a course, group coaching, or mentorship program based on what your audience is telling you they want.

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Transforming Your Brand into an Unforgettable Authority >>

Edition 22: Sept 10, 2024 - There are no limits to what you can achieve.

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3 FAQs around Pricing Your Services

2 Target Audiences (how to design a website for this)

1 Myth About using AI in your customer-facing content

I enjoyed a chat with a new client the other day who asked if I thought she was "the next Jillian Michaels". The truth is that I really do believe that everyone has the potential to be their version of Jillian!

Each of you brings a unique set of experiences, perspectives, and talents to the table. There is an audience for everyone. It's just a matter of finding them and not quitting before you've shared your message.

There are no limits to what you can achieve.

Three FAQs around Pricing Your Services

Q #1 What about pricing that ends with a 5, 7 or 9?

A: I could not find any solid evidence on the psychology of pricing based on ending with a particular number. All the studies appear speculative and biased.

Q #2 My course has eight modules with 25 lessons each. How much should I charge for it?

A: Keep in mind that the true desire of your client is a short distance without the fluff. Longer programs do not equal more value. Your customer just wants to reach the end goal. Given the opportunity to watch forty hours of video to reach their goal versus two hours of video, they would choose the two-hour version every time. YOUR COURSE IS NOT VALUED BY THE LENGTH BUT INSTEAD BY THE TRANSFORMATION. That said, you're unlikely to be able to charge $1,000 for a course that takes 20 minutes to complete.

Q #3 What if I do not want to offer refunds because I don't want to be taken advantage of?

A: You attract the kind of clients who resonate with your business values. Offering a 30-day refund guarantee can help ease any doubts for those sitting on the fence, showing them you’re confident in what you offer.

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Two Target Audiences (how to design a website for this)

It's possible you have 2 target markets...but how can you create a website that caters to both?

The Answer: Create a general subject homepage with 2 buttons.

Each button is directed toward each of the target markets.

This way, each audience is greeted with content, services, or products tailored specifically to their needs.

On the homepage, you'll provide a brief overview that appeals to both audiences. Introduce your main value proposition, then create a section for each target group with distinct messaging and calls-to-action leading to their respective pages or sections.

👉Example: If you’re targeting both fitness enthusiasts and corporate wellness clients, you can have two prominent buttons on your homepage: "For Fitness Enthusiasts" and "For Corporate Wellness Programs."

If you're planning to create content for both audiences, organize your blog or resource section into categories that distinguish between the two groups. This will make it easier for each visitor to find the content that speaks to their needs.

Use your main navigation bar to help visitors quickly identify and select the section that’s relevant to them. This could be a dropdown menu where you categorize services, or two distinct tabs for each audience.

One Myth About using AI in your customer-facing content

👉Twice in one day this happened.

An older gentleman said to me that he is skeptical about AI helping him in business. He doesn't trust it so does not use it at all. My takeaway was that he was "older and set in his ways".

A few hours later, however, I was chatting with a woman in her late 20s who said that she has a strict rule that she "does not use AI for customer facing content".

This second meeting in one day made me realize that it's absolutely not an age issue. It's an issue about keeping an open mind and exploring the possibility of how technology can help you.

Chat GPT, Gemini, and other LLM (large language model) platforms are not replacing your content creation altogether.

They're helping you generate content ideas faster!

Additional Resources:

Build a Brand By Building a Community

Step-by-Step: Designing an Online Program as a Coach or Consultant

How to Escape the Income Limitation of 1:1 Coaching

Kajabi 2024: More Than a Course Platform!

Entrepreneurship: What could cause a Failed Launch?

The Art of Designing a Monthly Membership Model (Step-by-Step)

10 Genius Prompts for the New GPT-4o

2024 Kajabi SEO for Beginners

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Look for me again next Tuesday.

Best wishes and much success to you,

Virginia Stockwell, Kajabi Tutor

Kajabi is like a puppy.

You think it’s simple, but then it keeps surprising you with new tricks.

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Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.

👉Really, I'm just a huge fan of Kajabi! Just check out everything it can do!

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