Edition 24: Sept 24, 2024 - Every day in every way, you are more successful
Kajabi Tutoring. Concise and Actionable. Every Tuesday.
Improve Your Business with 3-2-1.
3 Types of Content to Create
2 Ways to Segment Your Audience
1 Forgotten Social Platform
Happy Birthday to me today. It keeps happening every year.
Three Types of Content to Create
Of course you're looking to expand your online presence!
Here are the three main types of content to focus on for boosting visibility and reach...
#1 Long-form content: blogs, podcasts, or video shows that allow you to expand into detail one a particular topic.
#2 Social media platform: Facebook, Instagram, TikTok are great for quick, engaging posts that keep your audience connected.
#3 Discovery platforms: Pinterest, YouTube, and Google are key for getting discovered by new audiences searching for in your niche.
To maximize your online presence, tap into all three. Long-form content establishes authority. Social platforms are for engaging. Discovery platforms are about getting found by new potential clients.
Learn to design a content strategy 👇👇👇👇👇
👉Do you find that the more you learn about digital marketing, the more there is to learn?
Learning and implementing it all can feel overwhelming at times.
Small Steps, Big Results is the step-by-step program that helps aspiring coaches and consultants design a successful business without spending hours a day.
You'll create modular content that can be easily updated and expanded. Automated systems for enrollment and delivery of the program will be implemented. Your content strategy will drive leads to your email list and optimized sales funnels will then drive those leads into the offer to join your online program.
The program is available at Founder Member Pricing for a Limited Time >>
Two Ways to Segment Your Audience
Instead of sending the same message to everyone on your list, segmenting allows you to create personalized content for different groups based on their interests, behavior, or stage in the customer journey.
But, how exactly DO you segment...
#1 Create a survey and ask!
#2 Design multiple freebies and have them self-select their interest.
Q: What if one person is interested in both freebies and chooses multiple categories of interest in a survey?
A: If someone is interested in multiple freebies or selects multiple categories in a survey, you can create a hybrid email sequence that sprinkles the multitude of topics into one.
One Forgotten Social Platform
Pinterest is a hidden gem for driving traffic and attracting new audiences.
Pinterest users are drawn in by engaging images that link back to content, potentially driving high-quality traffic to your site or offers.
Because pins have a long shelf life, your content can continue to be discovered months, even years, after it’s posted.
Pinterest Demographics:
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60% identifying as women
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Largest age group tends to be between 25-34
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A significant portion of users have household incomes over $75,000
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Primarily interested in topics related to lifestyle, such as home decor, DIY projects, fashion, food, travel, and wellness
Unlike social platforms where users scroll passively, Pinterest users actively search for ideas and solutions for early stages of planning a purchase or project
Additional Resources:
Coaching Program: step by step build an online business (50% off)
Free PDF Download: First Steps to Building an Online Business
Build a Brand By Building a Community
Step-by-Step: Designing an Online Program as a Coach or Consultant
How to Escape the Income Limitation of 1:1 Coaching
Kajabi 2024: More Than a Course Platform!
Entrepreneurship: What could cause a Failed Launch?
The Art of Designing a Monthly Membership Model (Step-by-Step)
10 Genius Prompts for the New GPT-4o
Affiliates:
Rebrand: an IG Makeover ($47 off with this link)
Group coaching agreement, T&Cs for courses, and more (use code GET15OFF)
What's so great about Kajabi (30-day free trial)
Trademarking (use code DIGICOURSE50 for $50 off)
Business Headshots on the cheap
Look for me again next Tuesday.
Best wishes and much success to you,
Virginia Stockwell, Kajabi Tutor
Kajabi is as transformative as a magic wand for turning ideas into thriving online businesses.
Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
👉Really, I'm just a huge fan of Kajabi! Just check out everything it can do!
Why use Kajabi for your Coaching or Consulting Business >>
The First Steps to Starting a Successful Online Coaching or Consulting Business
It’s time to share your expertise through group coaching, a membership and/or an online course. Step-by-step, this manual will guide you.
Part 1: FAQ: How much will I make? How long until success? And more...
Part 2: Step-by-Step Build a Brand
Part 3: Step-by-Step Designing a Marketing Plan
Ready to transform your brand into an unforgettable authority that attracts your ideal clients?
To make this happen, your audience needs to instantly understand who you are and how you can help them. That's the power of compelling messaging. When your messaging is dialed in, potential clients see exactly why you're the perfect fit for their needs.
Inside this guide, you’ll find practical exercises to amplify your brand’s unique strengths, clarify your message, and turn curiosity into committed clients.
