Edition 26: Oct 15, 2024 - Each day, you're 1 step closer.
Kajabi Tutoring. Concise and Actionable. Every Tuesday.
Improve Your Business with 3-2-1.
3 Questions About the New Kajabi Features
2 Ways to Do It: Live Course or Pre-Recorded Course... But Which?
1 Irresistible Offer (you can’t refuse)
For me, this month has been all about goal setting for the remainder of the year and the 12 months of 2025. Have you been receiving my vibes and are also in the middle of deciding on goals to accomplish in the upcoming months?
- Are you planning your Black Friday offer? (now is the time to plan!)
- Have you considered a scalable program that may take all of 2025 to design and build?
- Did your business take a step back and currently other aspects of your life are needing the attention and focus?
I'm here to help! I'll be your cheerleader and accountability partner. Meanwhile, how about some tips and tricks...
Three Questions About the New Kajabi Features
This morning, Kajabi came out with a new look - a new logo, brand colors, imagery and generally a new personality.
They're also showing off a few new features... but there aspects of these features that you need to be aware of.
#1 Free Newsletters
You've probably noticed that they're pushing the new Newsletter feature. I'm not sure if you're aware or not, but there's a way to offer a newsletter without using up one of your products. A general email broadcast sent to everyone on your list can be a newsletter. You can have a form on your website for visitors to subscribe and also send it to everyone else on your list. From there, just repost the email broadcast to your blog for an SEO boost.
#2 Selling Digital Downloads
Yep, another product, but you don't need to offer it as a product if you don't want to! You would send a digital download similar to sending a lead magnet freebie as an attachment in an email sequence. Or, you can use up a whole product so buyers have to log in to access it. Your choice.
#3 Paid Newsletter
If your newsletter is beefy enough, your followers will be willing to pay for it! You would set up an offer with no products and design a weekly, twice weekly, or monthly newsletter that sends to only those that own that particular offer. Ta-da! No product needed.
👉Coaching for $29/mth: Click to Learn More >>
One Email. One Task. Five Days a Week. One Step a Day. Learn More >>
Two Ways to Do it: Live Course or Pre-Recorded Course... But Which?
#1 Live Group Coaching Program
Pros:
- Participants can ask questions, get immediate feedback and engage with you and other students.
- You can adjust the content and pacing on the fly.
- Live sessions give a sense of community among participants, leading to higher engagement.
- Scheduled live classes create a structured learning environment, which helps with accountability to attend and complete the course.
- Live sessions often feel more exclusive or premium, which can justify higher pricing.
Cons:
- You and the students must commit to specific dates and times, which can be a barrier for those with busy schedules or in different time zones.
- Live events are prone to technical difficulties.
- Teaching live requires being prepared and “on” for the duration, which can be stressful.
- With large live audiences, it can become challenging to provide personalized attention to each participant.
- It requires a recurring time commitment from you for each cohort, making it harder to scale compared to pre-recorded courses.
#2 Pre-Recorded Online Courses
Pros:
- Your students can complete the course on their own schedule, making it more convenient for a wider audience, regardless of location or time zone.
- Once the content is recorded, it can be sold to unlimited students, allowing for passive income.
- Pre-recorded content can be edited for a more polished final product.
Cons:
- Students can’t ask questions or receive immediate feedback, which could lead to lower engagement.
- Since there’s no live accountability, students may procrastinate or not complete the course.
- Once recorded, updates require re-recording.
- Without live interaction, building a sense of community among students can be challenging.
How About a Hybrid Approach?
Most course creators combine both formats. They offer live Q&A sessions or workshops to accompany the pre-recorded course.
One Irresistible Offer (you can't refuse)
Yep, I'm planning a Black Friday offer...
👉If you have a friend, family member, or colleague that has been talking about launching an online coaching or consulting business, but has not had any urgency to take action, this will put their mind into launch mode.
Coming Soon: Kajabi for Beginners
Save Yourself Hours of Struggle with Video Tutorials from an Expert
- Kajabi Settings explained
- Uploading your Online Program
- Best Practices Setting up an Offer
- How to Design a Landing Page
- Creating an Email Wait List
- Lead Magnet Funnel Step-by-Step
- The Ideal Customer Journey How-to
- Moving from Waitlist to Cart Open
- Connecting a Website to Kajabi
- How to Send Emails
- Website Pages vs Landing Page
$197 self-paced (free access if signing up for Kajabi using my affiliate link) - COMING SOON
Additional Resources:
👉Subscribe to My LinkedIn Articles
Coaching Program: step by step build an online business (50% off)
Free PDF Download: First Steps to Building an Online Business
Build a Brand By Building a Community
Step-by-Step: Designing an Online Program as a Coach or Consultant
How to Escape the Income Limitation of 1:1 Coaching
Kajabi 2024: More Than a Course Platform!
Entrepreneurship: What could cause a Failed Launch?
The Art of Designing a Monthly Membership Model (Step-by-Step)
10 Genius Prompts for the New GPT-4o
Affiliates:
Rebrand: an IG Makeover ($47 off with this link)
Group coaching agreement, T&Cs for courses, and more (use code GET15OFF)
What's so great about Kajabi (30-day free trial)
Trademarking (use code DIGICOURSE50 for $50 off)
Business Headshots on the cheap
Look for me again next Tuesday.
Best wishes and much success to you,
Virginia Stockwell, Kajabi Tutor
Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
👉Really, I'm just a huge fan of Kajabi! Just check out everything it can do!
Why use Kajabi for your Coaching or Consulting Business >>
The 1st Steps to Starting an Online Coaching or Consulting Business: Share your expertise through group coaching, a membership and/or an online course.
👉Step-by-step, this manual will guide you.
Part 1: FAQ: How much will I make? How long until success? And more...
Part 2: Step-by-Step Build a Brand
Part 3: Step-by-Step Designing a Marketing Plan
Ready to transform your brand into an unforgettable authority that attracts your ideal clients?
To make this happen, your audience needs to instantly understand who you are and how you can help them. That's the power of compelling messaging. When your messaging is dialed in, potential clients see exactly why you're the perfect fit for their needs.
Inside this guide, you’ll find practical exercises to amplify your brand’s unique strengths, clarify your message, and turn curiosity into committed clients.
