Edition 5: May 14, 2024 - Kajabi Mastery in 12
Kajabi Tutoring. Concise and Actionable. Every Tuesday.
Improve Your Business with 3-2-1.
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3 Business Ideas to Implement Right Now
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2 Kajabi Features You Have Not Likely Been Using
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1 New Way to Help You Master the Kajabi Platform
I've had friends visiting all week. Indulgent feasting, staying up late, exploring the sights. I'm showing them how we 'Keep Austin Weird'. Now, onto this week's actionable tips...
Three Business Ideas to Implement Right Now
#1 Work in 90-Day Sprints
Identify accomplishments your business is going to achieve in the next three months. Next, break the goal into actionable weekly tasks that need to be completed in order to meet that goal.
90-Day Sprint Ideas:
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Outline an upcoming promotion: flash sale, launch, evergreen a product
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Design a plan for product enhancement: add value or update an existing product
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Analyze your business for improving efficiency: design SOPs, checklists, and workflows
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Education: invest in improving skills and knowledge by attending a workshop, seminar, or online course
#2 Map Out Your Value Ladder
A value ladder is a marketing concept that represents a series of products or services. The term "ladder" implies that customers can ascend from one level to the next as they receive greater value. Your goal is to come up with an offer for each of the categories.
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Digital Product: Templates, worksheets, journals
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Ongoing: Subscription or membership
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DIY: course, paid workshop, live training with support
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High ticket: 3-day intensive, 12-month group coaching, VIP day, retreat, mastermind
What would supplement your signature offer?
Think five years from now.
Are these all offers one person would purchase as they move up the value ladder?
How can the person who takes your signature course two years from now want a VIP or private coaching?
Lower priced products will get them there.
#3 Reframe your Pricing Presentation
Gone are the times of touting, "Regularly $25,000 this program today is only $999". Your customer needs to know where that price tag came from.
This is where apples and oranges come in. By showing how your price was derived, you'll come across as more credible.
Examples:
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"Hiring a personal trainer would cost $100 a session while my monthly workout subscription is just $49 a month with unlimited classes."
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"If you hired me for 1:1 coaching, I charge $200 a session but I'm offering this group coaching package for just $49 a session."
Each example offers an alternative pricier version of your offering. This is known as "price anchoring" if you'd like to Google a little more about it.
Two Kajabi Features You Have Not Likely Been Using
#1 Tagging to Send Email Sequences
Choose a contact or a segment of your contacts. Bulk tag them to cause an entire email sequence to begin going out.
IDEA: Use this tagging feature to send a sales sequence to those that have been on your list for a while but not yet purchased.
What other idea for using the tag feature do you have?
#2 Designing Custom Navigation
You already know about navigation bars in the header and footer of your landing and checkout pages. But, what about your online program? Did you know that you can have a custom navigation menu right inside your course that leads your audience to be able easy click around from Module to Module or reference special pages inside your program?
One New Way to Help You Master the Kajabi Platform
#1 "What Kajabi Features am I not making the most of?"
I'm asked this question at least weekly. My response is that it depends on what journey you want your customer to go on from being aware that you exist to ultimately purchasing your program.
It's easy to hear that and think, "But how do I map that out? All I want is people to buy my stuff."
When you want to gain the full benefit of everything the robust Kajabi platform has to offer as it applies specifically to your online program, this is the answer you've been looking for
Kajabi Platform Mastery, a 12-session coaching program >>
In the first session, we'll map out your customer's journey in its entirety. Sessions 2-9 will go deep into detail about each of Kajabi's robust features and exactly how to use each feature in your business planning, from new offer ideas to sales funnel mapping.
By session 10, your customer journey design will have changed since learning all the features Kajabi has to offer and all the new business ideas you've come up with. We'll then redesign your customer's journey and in session 11, map out any new sales funnels and automations needed to make it all happen.
In session 12, we'll set up those funnels and automations then test them out.
Read this week's article:
5 Ways to Help a Friend on LinkedIn
Participate by leaving a comment sharing your thoughts at the bottom of the article.
Look for me again next Tuesday. Best wishes and much success to you,
Virginia Stockwell, Kajabi Tutor
Learn why Kajabi is the best thing since peanut butter met jelly.
Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
👉Really, I'm just a huge fan of Kajabi! Just check out everything it can do!
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