How to DIY a Brand Kit in 5 Steps
Concise and Actionable. Every Tuesday. This is Edition 31: Nov 19, 2024.
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Have you designed a brand kit before?
A brand kit is like your brand’s cheat sheet.
It’s a collection of visual guidelines that bring your company’s personality to life. It's your go-to reference for keeping your website, social media, emails, and presentations on the same stylish page.
Why do you need one?
Consistency is key! When your brand looks the same everywhere, it builds recognition and trust. People start to associate those colors, fonts, and vibes with you. Plus, it saves you tons of time because you’re not reinventing the wheel every time you design something.
💗Because your business deserves to look as good as it is.
Brand Kits usually include:
- Logo: as a JPG or PNG with white, black, and transparent backgrounds
- Color Palette: hex codes
- Typography: heading and body text
- Imagery Style: guidelines for the types of images that align with your vibe
- Brand Voice: guidelines for the tone and style of your written content
When you're just starting out, your business and brand are still evolving and creating a DIY brand kit is the perfect way to play around with different brand personality ideas.
Performing a little DIY will allow you to experiment with colors, fonts, and visuals that connect with your vision. That brand kit can grow alongside your business, evolving as your style and audience become more defined.
Step-by-Step DIY Brand Kit
#1 Logo Creation
The most memorable logos are simple and adaptable, avoiding complex shapes or intricate details.
- Geometric shapes (like circles or squares) convey professionalism, while free-form shapes feel more unique.
- Decide if your logo will be primarily text-based (just your brand name in a stylized font) or if it will include an icon or symbol.
- It’s a good idea to work with black and white first so you can focus on the form without being influenced by color.
- Intricate details can get lost or become blurry at smaller scales.
#2 Color Palette
- Select 3 to 5 core colors that reflect your brand’s personality.
- Hex codes are essential for digital consistency.
- Note which colors will be primary, secondary, and accent to create a hierarchy of use.
- Think about the emotions you want to evoke as each color can subtly influence brand perception.
- Ensure color contrasts are strong enough for readability, but not too bright.
#3 Select Typography
- Choose one font for headings and another complementary one for body text. Kajabi has about 50 to choose from (without needing custom coding).
- Avoid overly decorative or script fonts that might compromise readability.
- Match your typography style to your brand's tone. Sans-serif fonts often convey modernity and simplicity while serif fonts evoke tradition and elegance.
#4 Imagery Style
- Decide on the emotion you want your images to convey (vibrant and energetic, calm and neutral, minimalistic...).
- Outline the type of images you’ll use (lifestyle shots, product images, abstract).
- If you prefer a particular filter, level of saturation, or contrast, add that to the brand kit to maintain visual consistency.
#5 Brand Voice
- Are you friendly and conversational, formal and professional, or inspirational?
- Note any preferred language nuances, phrases, or terms that align with your voice (for example, if you’re conversational, you might avoid formal jargon).
- Describe the feeling you want to leave with your audience (motivated, informed, supported) and create a few sample sentences to guide your content strategy.
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Best wishes and much success to you,
Virginia Stockwell, Business Coach & Kajabi Expert
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