"I don't read those long sales pages, so I'm going to keep my sales page short." WRONG!

Not every buyer thinks like you. Just because you don't prefer reading a long sales page doesn't mean everyone feels the same way.

There are impulsive buyers who read the topic and are ready to buy now. They do not want to read your origin story and they don't need the details of what your course is going to give them.

And...there are also detailed buyers. These are the buyers that are going to read every inch of your sales page. 

Lastly, there are emotional buyers. This group will read your origin story and relate with you. They enjoy the testimonials sharing life changes you've created with your offer. They appreciate the connection before the purchase.

When designing your sales page, these three buyer types are what you need to keep in mind. Not writing a long-form sales page could rule out so many buyers that are on the fence.