Edition 12: July 2, 2024 -Mantra: My thoughts create my reality.
Improve Your Business with 3-2-1.
3 "This or That" Terms
2 Offer Ideas
1 - Not One But Five Different Refund Policies
One of the little joys in life is showing off my backyard masterpiece, a miniature cacti garden. On every tour, without fail, someone asks, "How on earth did you plant those without turning into a human pincushion?" The secret ninja weapon: BBQ tongs.
Three "This or That" Terms
#1 Coaching vs. Consulting
Consulting is like offering a map and directions, while coaching is about empowering your client to navigate their own journey and discoveries.
- Consulting typically involves providing expert advice, solutions, and strategies to address specific business challenges, leveraging the consultant's specialized knowledge and experience.
- Coaching focuses on guiding individuals to unlock their potential, develop skills, and achieve personal or professional goals through introspective questioning and support.
#2 Membership vs. Community
A membership is a subscription to value-packed resources, while a community is a vibrant network of like-minded individuals supporting each other.
- Memberships often involve exclusive access to content, resources, or services for a recurring fee.
- Community is built around interaction, connection, and shared interests among members, fostering relationships and collective engagement.
#3 Product vs. Offer
A product as what you're selling, while an offer is the compelling package that makes it irresistible to the buyer.
- A product is the actual item or service being sold.
- An offer encompasses the product plus additional incentives designed to entice the customer, such as discounts, bonuses, or limited-time deals.
NEW! Community Offer:
I'll help you set up a vibrant, interactive community on the Kajabi platform. You'll receive a fully branded community space that reflects your unique identity and values.
An inviting welcome page will be created along with integrating and branding your course, a video tutorial to navigate your new setup with ease, branded checkout pages that enhance your professional image, and an exclusive eBook packed with strategies for member engagement and FAQs to ensure your community thrives. I need this >>
What's included:
- Branded Kajabi Community product
- Branded welcome page with onboarding instructions, community monthly schedule, FAQ, contact form, instructions on how customers can self-update billing, and more
- Any accompanying course or membership resource area will be branded
- Community and course linked together
- Recorded video tutorial on how to use the features of your community
- Two branded checkout pages designed (one each for monthly and annual subscriptions)
- Thank you for your purchase page and thank you email will be automated
- 40-page eBook on membership engagement, marketing, and retention strategies
Two Offer Ideas
#1 Paid Podcast
Inside a Kajabi course, you can add a video, audio or simple text. The majority of Kajabi users are offering a video course...but have you considered an audio only course? Your audience can listen to it on the go through the Kajabi app or a mobile browser window.
#2 Workshop Subscription
For a monthly recurring fee, your clients can attend a live or pre-recorded workshop. These workshops can be once a month, twice a month, or once a week.
One - Not One But Five Different Refund Policies
Here are 5 different ways you can structure your refund policy, tailored to fit various business models and customer needs:
#5 No Questions Asked Refund Policy
- Duration: 30 days from the date of purchase.
- Details: Customers can request a full refund for any reason within 30 days of purchase, no questions asked.
#4 Risk-Free Trial Refund Policy
- Duration: 7-14 days from the date of purchase.
- Details: Offer a short risk-free trial period where customers can use the product or service for a specified number of days. If they are not satisfied, they can request a refund within this period.
#3 Performance Guarantee Refund Policy
- Duration: 90 days from the date of purchase.
- Details: Offer a refund if customers do not see the promised improvement or results after completing the course or using the product for a specified period. Proof of effort or results may be required.
#2 No Refund Policy
- Details: Clearly state that all sales are final and no refunds will be issued. This policy is often used for digital products, downloadable content, or customized services.
#1 Conditional Satisfaction Guarantee
- Duration: 60 days from the date of purchase.
- Details: Customers must complete a set number of steps or modules in the course before requesting a refund. This ensures they’ve made a genuine effort to use the product or service.
My LinkedIn Articles:
The Art of Designing a Monthly Membership Model (Step-by-Step)
10 Genius Prompts for the New GPT-4o
Step-by-Step: Designing an Online Program as a Coach or Consultant
How to Escape the Income Limitation of 1:1 Coaching
Kajabi 2024: More Than a Course Platform!
Entrepreneurship: What could cause a Failed Launch?
Affiliates:
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Give the Gift of Kajabi to Your Colleague (30-day free trial)
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What I'm Reading Right Now...
The Maxwell Daily Reader: 365 Days of Insight to Develop the Leader Within You and Influence Those Around You - I've actually never been in corporate so haven't read any manager or leadership books. Thought I'd check it out and see what the hype is all about. Have you read it?
Look for me again next Tuesday. Best wishes and much success to you,
Virginia Stockwell, Kajabi Tutor
Learn why Kajabi is as extraordinary as a squirrel with a jetpack.
Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
👉Really, I'm just a huge fan of Kajabi! Just check out everything it can do!
Why use Kajabi for your Coaching or Consulting Business >>
The First Steps to Starting a Successful Online Coaching or Consulting Business
It’s time to share your expertise through group coaching, a membership and/or an online course. Step-by-step, this manual will guide you.
Part 1: FAQ: How much will I make? How long until success? And more...
Part 2: Step-by-Step Build a Brand
Part 3: Step-by-Step Designing a Marketing Plan
Part 4: What is Kajabi?
Ready to transform your brand into an unforgettable authority that attracts your ideal clients?
To make this happen, your audience needs to instantly understand who you are and how you can help them. That's the power of compelling messaging. When your messaging is dialed in, potential clients see exactly why you're the perfect fit for their needs.
Inside this guide, you’ll find practical exercises to amplify your brand’s unique strengths, clarify your message, and turn curiosity into committed clients.
