Two popular choices to present your expertise are by offering a membership program or an online course, each offering unique advantages and disadvantages. 

Pros and Cons of a Membership

Comprehensive Learning Experience:

• Pro: Membership programs offer a wide range of courses, resources, and tools under a single subscription. This can be beneficial for those who prefer variety and want access to diverse subjects.

• Con: The breadth of content may lead to a lack of depth in specific areas. Individuals seeking specialized expertise might find membership programs to be too generalized.

Cost Efficiency:

• Pro: Membership programs often offer cost savings compared to purchasing individual courses. This is particularly advantageous for those who plan to explore various topics within a specific time frame.

• Con: The upfront cost of membership can be prohibitive for some individuals. Additionally, if they don't fully utilize the available resources, the perceived cost-effectiveness may diminish.

Community and Networking:

• Pro: Many membership programs foster a sense of community among members. This can facilitate networking, collaboration, and the exchange of ideas, creating a supportive environment for learning.

• Con: The community aspect may be less structured than in a traditional classroom setting, potentially leading to less engagement or a feeling of isolation for some.

Pros and Cons of Online Courses:

Specialized Expertise:

• Pro: Online courses often focus on specific subjects, providing in-depth knowledge and expertise. This is advantageous for students who have a clear idea of the skills they want to acquire.

• Con: The narrow focus of online courses may limit the breadth of knowledge gained, potentially leaving some without exposure to related or complementary skills.

Flexibility and Convenience:

• Pro: Online courses offer flexibility in terms of when and where you can study. This is ideal for individuals with busy schedules or those who prefer self-paced learning.

• Con: The flexibility can be a double-edged sword, as some may struggle with self-discipline and motivation without the structure of a traditional classroom.

Cost Transparency:

• Pro: Online courses often have a transparent pricing structure, allowing them to pay for the specific courses they need. This can be cost-effective for those who want targeted learning experiences.

• Con: The cumulative cost of multiple individual courses may surpass the cost of a membership program over time. This could be a drawback for individuals seeking a more extensive range of topics.

In conclusion, both membership programs and online courses have their own set of advantages and disadvantages.

• The choice between the two depends on individual preferences, learning styles, and specific educational goals.
• Some may thrive in the community-oriented environment of membership programs, while others may prefer the focused and specialized approach of online courses.

I've found that the best way to present the material is to first ask your audience. Do a poll! You may be surprised by their answers. I once spent so much time designing an in-depth membership only to learn that my audience definitely did not want a recurring payment each month. Lesson learned.