Step-by-Step: How to Add Gamification into Your Coaching or Consulting Business
Jan 13, 2025
Gamification is such a buzzword these days. As a coach or consultant, it's creating points, badges, leaderboards and challenges to make everyday activities more engaging and fun.
Your clients love it because it taps into basic human psychology. We’re naturally motivated by things like achieving goals, gaining recognition... and friendly competition. Instead of feeling overwhelmed inside your program, gamification cause the task list to feel like you’re playing a game.
For example, you could create challenges in your Kajabi community such as a 30-day goal to complete a course, then reward those who participate with exclusive content or private coaching. You can also use leaderboards to showcase top contributors.
Action 1: Set Program Milestone Goals
- Milestones: Outline the goals or milestones your clients should achieve (completing a module, implementing a strategy, hitting a personal target).
- Tracking: Use Kajabi’s course progress tracking feature to see how each client is progressing.
- Reward: Assign points, badges, or certificates for completing milestones. Use personalized congratulatory messages.
Action 2: Design Interactive Learning Modules
- Quizzes: Add quizzes to your Kajabi course (tailored to your program).
- Drip: Set up Kajabi’s drip-release feature to unlock new content as clients progress.
- Multimedia: Use multimedia (videos, infographics, PDFs) to add to the learning experience.
- Recap: Include end-of-module challenges where clients summarize what they’ve learned and how they’ll apply it. Connecting the course to a community allows challenges to be implemented.
Action 3: Introduce Engagement Activities
- Tasks: Assign real-world challenges, such as applying a learned skill immediately before moving to the next module.
- Automations: Set automations to cheerlead clients along as they complete one module and approach another.
- Incentivize: Offer a reward (private coaching, exclusive resources, coupon code) when clients complete a module.
- Weekly: Assign short, actionable tasks clients can complete quickly to build momentum.
- Worksheets: Provide downloadable resources or templates they can fill out as they progress.
Action 4: Add Competitive Elements and Leaderboards
- Leaderboards: Within the community, use the leaderboard to encourage friendly competition.
- Participation: Highlight top performers in your email newsletters or community posts.
- Competitions: Divide your community into groups and reward the most collaborative or successful team.
- Events: Organize limited-time competitions tied to holidays or specific themes.
Action 5: Implement Reward Systems
- Rewards: Choose tangible incentives, such as discounts on future services or exclusive access to bonus content.
- Automate: Optionally, use Kajabi’s offers and email sequences to automatically deliver rewards upon task completion.
- Rewards: Let clients choose their reward from a predefined list, such as coaching calls, resources, or discounts.
- Bonus: Unlock exclusive lessons or content when clients achieve key milestones.
- Physical: Offer branded merchandise or mailed certificates for significant accomplishments.
- Recognition: Create a “Wall of Fame” in your community or website to showcase top clients.
Action 6: Provide Instant Feedback
- Scoring: Set up quizzes in Kajabi with instant feedback for correct and incorrect answers.
- Badges: Award badges for specific achievements, such as completing a module or mastering a skill.
Action 7: Build a Community for Collaboration
- Community: Set up a dedicated space where clients can interact, share progress, and participate in group challenges.
- Teamwork: Launch group activities and challenges within the community, encouraging peer learning and support.
- Celebrate: Post shout-outs for achievements to motivate others and build camaraderie.
Action 8: Self-Assessment Tools
- Reflection: Incorporate self-assessment quizzes and surveys in your Kajabi courses to help clients evaluate their own progress.
- Content: Create engaging simulations or role-play scenarios that clients can complete within the platform.
- Logs: Encourage clients to maintain a personal log of lessons learned and applied.
- Checklists: Provide downloadable checklists to help clients measure their own growth.
- Scenarios: Add “what would you do” exercises to reinforce decision-making skills.
Step 9: Get Feedback
- Request: Use Kajabi forms or surveys to collect feedback on the gamified experience.
- Strategies: Update challenges, rewards, and tools based on client preferences and results.
Step 10: Host Live Gamified Events
- Challenges: Host real-time competitions during webinars or live sessions.
- Trivia: Organize fun, educational trivia events related to your course topics.
- Q&A: Gamify Q&A sessions by awarding points for insightful questions.