You have $1M trapped inside your head...

Everyone is an expert at something.

Step #1 Dial in what that niche is, who it is that wants to learn from you, and finally what platforms to reach them.
Step #2 Design a marketing strategy to reach that target audience and find out what they want and how they want it.
Step #3 Build a course, group coaching, or mentorship program based on what your audience is telling you they want.
Download the Step-by-Step Guide
to Starting a Coaching or Consulting Business >>

The 4 Types of Product in an Ascension Model

The 4 Types of Product in an Ascension Model

 

An ascension model is a suite of related products that moves your customer from beginner to advanced.

For example, they would consume your freebie and implement the ideas in it. Next, they purchase a template offering. After success with the template, they may take your online course at their own self-pace. Finally, they would join your private coaching offer.

Your customer would not likely go from barely knowing you to paying high dollar and jumping into private coaching. They would work up, gaining knowledge to become at a level where they would need your advanced coaching skills. 

 

Your goal is to come up with an offering in each of the ascension model categories that would help your customer move up the triangle.

Offering just a single product, you're only capturing a small portion of people who are looking for a solution to their problem. Some people don’t want the cheap version, they want more support, while others will only want the $99 version of your offers.

 

Ascension model is truly just a fancy word for offering to help people solve the same problem at various price points.

 

Tools: free or inexpensive, tools are scalable without much effort

  1. Templates
  2. Simple online tools or calculators
  3. Physical products

 

Recuring Revenue: requires pre-planning and continuous content creation; requires providing support and working at member retention

  1. Template subscription
  2. Membership
  3. Software or SAAS

 

Courses/Workshops/Trainings: an A to Z system on how-to

  1. DIY Course with no support
  2. Paid Workshop
  3. Course with Support

 

High Ticket: at what level does your customer aspire to be at

  1. Boot Camp
  2. Group Coaching
  3. Mastermind
  4. Retreat
  5. Private Coaching or VIP days

You've always said that "someday" you'll start that coaching or consulting business, but where do you begin?

The First Steps to Starting

a Successful Online Coaching or Consulting Business


Share your expertise through group coaching, a membership and/or an online course. Step-by-step, this manual will guide you.

Part 1: FAQ: How much will I make? How long until success? And more...
Part 2: Step-by-Step Build a Brand
Part 3: Step-by-Step Designing a Marketing Plan