The Beyoncé of Lead Magnets

Your current lead magnet may not be performing well for several reasons. One common problem is that it may not address a specific, urgent problem for your target audience. If your audience doesn't see immediate value or relevance in your offering, they are less likely to engage.

Identifying the reason why your lead magnet is underperforming is the first step to improvement:

• Too Broad: doesn’t address an urgent problem for your target audience
• Low Visibility: not prominently displayed or promoted on your website, social media, or in marketing campaigns, so your audience doesn’t know it exists
• Misaligned Goals: attracts the wrong audience, leading to unqualified leads that don’t convert into customers
• Overly Complex: too long, detailed, or overwhelming, discouraging users from engaging with it
• Outdated Content: information is not fresh or relevant so fails to provide value

👉😲Do you think any of these may apply to your lead magnet?

Step-by-Step: Lead Magnets

The first step when creating anything for your business is to consider who you're designing it for. I'm sure you've heard so many times over, “If you try to speak to everyone, you’ll end up speaking to no one.”

STEP #1👉ACTION: 

Close your eyes and image the work you love doing most. These tasks make you feel fulfilled and energized. Now, imagine doing this work for someone who fully appreciates and values your expertise.

Consider the struggles they might share if you were having an honest, heartfelt conversation. What obstacles are stopping them from reaching their goals? What is their biggest "I wish someone could just solve this for me" problem?

Understanding your audience is about empathy. The more you can tap into their desires and fears, the more effective your messaging will be. And when you get this right, your lead magnet will feel like a personalized gift, making them think, “Wow, this is exactly what I needed!”

STEP #2👉ACTION: 

Based on revelations above, what small, actionable step could you give your ideal client that would provide immediate progress? What’s a common mistake they're making and how can you help them avoid it?

Picture someone downloading your lead magnet. They use it and experience a lightbulb moment. What would make them say, “wow, I needed this”?

STEP #3👉ACTION:

Spend some time gathering all your existing content - your blog posts, YouTube videos, podcast episodes, social media posts, or lead magnets you’ve created in the past.

Skim through all that content and figure out which pieces received the most engagement (likes, comments, shares). Also, which provided actionable advice, as opposed to advice without action steps.

Highlight your top five pieces of content that could be transformed into a PDF.

STEP #4👉ACTION:

With each of the five pieces, consider how you could expand and create bonus value like worksheets or step-by-step instructions.

What actions could they take after learning this information? How can you make it easier or more fun for the reader? 

Write down at least three things that would help you as a beginner, such as a visual diagram or a troubleshooting guide to avoid common mistakes. Could you provide examples of someone who has implemented this advice and how they did it? 

STEP #5👉ACTION:

Finally, choose the one idea that feels the most valuable and easiest to implement. Set a date for creating or refining it, and get excited about how it will help your audience and grow your business.