Why can't I promote my $2000 offer to a cold audience?

You wouldn't go from reading a single sales page to spending $2,000 without knowing more, would you? Neither would your audience.

• If it's a manufactured product, you would Google to learn more about it, likely comparing it to similar products on the market.
• If it's a digital product from a person, you would likely Google to learn more about their background and why they're the authority on this subject.

You would never blindly purchase based off a single sales page.

When your audience is trying to decide whether or not to purchase your coaching service or online course, the buying decision is largely emotional. They'll buy from you because they feel you're the authority and they have a connection with you.

To provide that connection, you'll have to include connecting with your audience into your marketing plan.

The best way to do this is by touching base with a weekly email sharing the podcast, video, or blog post you created that week.

By hearing your voice or seeing your face on video, your audience will receive the best connection to be able to relate with you.

If it's your blog post, you could be weaving in personal stories about you that relate to your subject matter, all the while building this connection and authority.