You have $1M trapped inside your head...

Everyone is an expert at something.

Step #1 Dial in what that niche is, who it is that wants to learn from you, and finally what platforms to reach them.
Step #2 Design a marketing strategy to reach that target audience and find out what they want and how they want it.
Step #3 Build a course, group coaching, or mentorship program based on what your audience is telling you they want.
 
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Transforming Your Brand into an Unforgettable Authority >>

Kajabi vs. Udemy, Squarespace, Wordpress, Mailchimp, Teachable...

 

It may be difficult to picture what you need in a course before you've created it, but some basic features are highlighted below that may be helpful in your decision.

Udemy vs Kajabi®: With the other platforms listed below, you have access to your students and their emails, but with Udemy, you do not “own” your students and cannot market other courses, services, or products to them. You have little control over your course on this platform. Kajabi® is a business platform while Udemy is a course marketplace. It does not cost anything to upload a course to Udemy, but they will take a 50% commission on each course you sell. Kajabi® does not charge any transaction fees on sales, but you will have to use a payment processing platform of either Stripe or PayPal for credit card transactions.

Squarespace vs Kajabi®: Both platforms can be used to make professionally branded websites, but Kajabi® is designed for delivering course content, while Squarespace is not. With Squarespace, your course would be hidden behind a password-protected page, but each student would receive the same password to access the material. If someone shares a password, then you have to change it for everyone, a terrible design for an online course with hundreds of students.

WordPress vs Kajabi®: The Kajabi® platform has focus on course creation and marketing. WordPress on the other hand does not have a single target focus. Anyone can create any type of site in WordPress if they understand the hundreds of extensions and plugins available, meaning it can be difficult for the average user to set up, configure, and use in everyday business. WordPress is basically a complex website building tool that comes free, but with all the add-ons, it ends up costing as much as a paid website builder already made for courses.

MailChimp vs Kajabi®: MailChimp is an email marketing platform while Kajabi® is an all-in-one business platform. MailChimp does not have course building tools, but is instead designed to be integrated into other platforms. MailChimp can be integrated into Kajabi®, but Kajabi® can also replace MailChimp because of its built-in email marketing capabilities.

Teachable vs Kajabi®: If you want to do everything yourself, this is an easy platform to learn as it’s not tech heavy, but at the same time, it’s not brand customizable. This platform is more for amateur course creators that do not plan to create a business from their course. Kajabi® allows for the creation of an entire website with blogs, course listings, product pages, landing pages, opt-ins and more while the Teachable website is much simpler. For example, Teachable does have landing page creation, but the selection is limited to one semi-customizable template.

Kajabi®: While the other platforms are only a space to house your video course, Kajabi® is an all-in-one platform to include your email campaigns, online course, blog and basically replaces your current website.

Additional Kajabi® features

  • Create a unique and professional website with your branding colors, fonts and logo
  • Generate automated marketing emails that are sent daily or weekly as you choose
  • Ability to offer special coupons and discounts
  • Send automated abandoned cart emails to give your lead another chance to buy
  • Set up pricing tiers for your course to sell with and without coaching services
  • Create monthly recurring membership subscriptions
  • Offer your course for a one-time fee, set up a payment plan, or consider a subscription
  • Set up your course to be available all at once or just one lesson per day or week
  • One click to check the progress of your students to see where they're getting stuck
  • End of lesson graded quizzes and homework assignments
  • Set up your marketing emails on autopilot and personalize them with your audience's name

If you haven’t yet signed up for Kajabi (or know someone who should!), here’s a 30-day free trial (they’re normally 14 days, but I’m an affiliate) >> 

Ready to transform your brand into an unforgettable authority that attracts your ideal clients?

To make this happen, your audience needs to instantly understand who you are and how you can help them. That's the power of compelling messaging. When your messaging is dialed in, potential clients see exactly why you're the perfect fit for their needs.

Inside this guide, you’ll find practical exercises to amplify your brand’s unique strengths, clarify your message, and turn curiosity into committed clients.