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As a course creator and coach, you can’t afford to launch without a strategic waitlist.
The Copy Psychology Newsletter
Helping you craft the right words that convert leads into clients
A BiWeekly Newsletter with Actionable Content
Why?
Because a well-crafted waitlist does more than just collect names. It builds demand, creates buzz, and fills your offer with eager buyers before you even launch.
When written the right way, a waitlist taps into powerful psychological triggers that make people not just want to sign up, but need to.
- First, there’s scarcity. When people see others already waiting for access, they instantly assume it must be worth it.
- Then comes FOMO (fear of missing out) and nobody wants to be left behind while others get in on something exclusive.
- And finally, it leverages the commitment principle. Once someone joins a waitlist, they’ve mentally taken the first step toward buying, making them far more likely to convert when your offer goes live.
Beyond psychology, waitlists provide market validation. If sign-ups roll in, you know you’re onto something great. They also build anticipation, turning potential customers into raving fans before you’ve even launched.
👉And if you really want to pre-sell like a pro, you can even collect full or partial payments upfront, locking in revenue before you deliver.
Your launch deserves to be a success. But without a compelling waitlist, you could be leaving eager buyers (and sales!) on the table.
Here's how to write high converting copy for that waitlist page...
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