Why Everyone’s Talking About Kajabi 2025 – And You Should Too! - check out the show notes
As a M-F Kajabi Tutor, I've heard all the questions and concerns about whether or not Kajabi would be a good fit for a particular business model. These are the top questions.
But first, an overview:
What is Kajabi?
Kajabi is a platform that allows you to showcase your knowledge and experience into a sustainable online business with diversifying revenue streams of digital products and services such as online courses, communities, and coaching programs. Expanding beyond this, you could also design a virtual live event, live weekend workshop, or a weekly cohort coaching group.
What makes so Kajabi great is that it's All-In-One Platform
- Create website pages (optionally replace your current site)
- House your email contacts (replace MailChimp or other service provider)
- Design a course or coaching program behind a pay wall
- Offer group or 1:1 coaching sessions right inside Kajabi
- Make coaching session recordings available for replay behind a login wall
- Community form includes online Meetups, Challenges, Feed & more
- Automate opt-in, purchase and onboarding email sequences
- Collect payments with credit card, Apple Pay, Google Pay, After Pay or PayPal
- Craft offers of full pay, payment plan, subscription, or "pay what you can"
- Segment email contacts based on filling out forms or clicking on links
- Set up webinar funnels, live workshops, open/cart cart, book funnels ...
Kajabi FAQ:
Which Kajabi plan should I get?
It's difficult to know which plan to get when you haven't yet launched your program.
My suggestion is to start out with the Basic plan then move up as you progress. At the Basic level, you can have up to 10,000 email contacts, unlimited website pages, three products (course, coaching program, and/or community) and 1000 paying customers.
It's one-click to upgrade your subscription instantly and just as easy to downgrade by emailing support. 30-day free Kajabi trial >>
Is there any advantage to migrating my website?
It's really just a preference. If you've built a really amazing website, there's no need to migrate it over. You can just use Kajabi to house your program and community, send emails, and collect payments. It will seamlessly integrate into your current site.
Your sales page can be either built on your current website with the Buy Now buttons linking to Kajabi checkout, or choose to build a sales page on Kajabi.
Of course if you did end up migrating your website over to Kajabi, it would save you having to pay for 2 websites. At the same time, it's an additional cost of money or time to move your site over. As you can see, it's really just a preference on what works best for your business.
Should I move my contacts over or use Mailchimp?
There's really no reason to use Mailchimp anymore once you have Kajabi.
With Kajabi, you can automate, tag, segment, and see click rates just as you did over on Mailchimp. It would be easier to manage if all your email contacts were on Kajabi.
If you chose to integrate Mailchimp with Kajabi, you would need a third party app such as Zapier to connect the two platforms.
Should I purchase a Kajabi website template?
It's your choice to purchase a template and build your new Kajabi website that way, however, almost any template can be recreated right in Kajabi. Templates are not necessary, just a preference.
In summary, it's a choice on whether you'd like to pay for a template, pay for someone to recreate the template for you, or take time to learn how to use the platform and build it all yourself. 30-day free Kajabi trial >>
How easy is it to build a course on Kajabi?
Even the least techy person can upload their program into Kajabi.
Courses are broken down by Module and Lessons. A module is like the title of a group of lessons and includes a thumbnail. A lesson has a title, an area for one video or one audio, a thumbnail, and an area for PDF downloads. Quizzes and certifications can be optionally added at the end of a module.
Your course can be available all at once, dripped out one module per week or month, or locked by the lessons prior, meaning that a student is unable to progress to the next lesson until the prior module is marked complete.
Am I able to offer quizzes and workbooks through a Kajabi course?
Yes, inside the course upload area is the ability to design a quiz with multiple choice,multiple selection, short answer, or file upload. You can choose whether the quiz is graded or not graded and what that passing grade needs to be for the student to move onto the next lesson.
What marketing does Kajabi offer?
The Kajabi platform has email marketing capabilities, but Kajabi the company does not perform any marketing on your behalf. 30-day free Kajabi trial >>
What business would Kajabi NOT be good for?
If your plan is to offer hundreds of courses, Kajabi may not be the right fit for you. The maximum plan possible has a limit of 100 products.
When your goal is to give your course or coaching program away for free, Kajabi would not likely be a good fit because of its price point.
Have more than 100,000 emails to import into Kajabi? That won't work either since that is the max number of emails it can hold. From there, you can continue to use the Kajabi platform but an outside email marketing service will need to be integrated.
Kajabi is designed for offering online courses, memberships, coaching programs, digital downloads, and a community forum. If you plan on selling tangible products, this platform may not be your best choice.
What type of business would Kajabi be a good fit for?
Kajabi is designed for offering online courses, memberships, coaching programs, digital downloads, and community forums.
Payments can be full pay, payment plan, ongoing subscription, and free/paid trials with optional set-up fee.
Is Kajabi any good with SEO?
Yes, you can provide Google with information to suggest your page with an image, title and description, a different one for each landing page. Each page also has the ability to block itself from search (such as when creating a thank you for your purchase page).
As well, each image has the ability to provide a description for SEO purposes.
The best website SEO, however, comes from blogging. Your blog can include images, a video, audio, and/or text. It's highly suggested to create a weekly blog post using material from your YouTube channel, podcast, or classic blog with the use of keywords. 30-day free Kajabi trial >>
Can I accept payment inside Kajabi?
Yes!
Kajabi easily connects with Stripe for accepting credit cards, Google Pay, Apple Pay, After Pay, and Klarna.
You also have the option of adding PayPal.
You keep 100% of your income minus the Stripe or PayPal fee (around 3%).
For offers under $4,000, After Pay charges 6% but in exchange, you receive all the money upfront and they chase after anyone who defaults on their payment. Klarna has a similar fee structure for offers over $4,000.
How good is email segmenting for marketing?
Excellent!
You can filter to send only emails to those who have purchased, have not purchased, filled out a form, all customers, recently added contacts, those that clicked or did not click on a recent email, completed an assessment, registered to an event, used a coupon code...and more.
Can I record videos inside Kajabi?
Yes, you can do 1:1 or group coaching right inside Kajabi using your computer/mobile camera.
Group coaching or going live to record course videos weekly can also be performed inside Kajabi. The community feature also has the ability for Meetups which has a feel similar to Zoom with a chat area.
Live webinars, however, will need to be done over Zoom as live videos are only available for viewing behind a firewall. Your students/clients would have to log in to access the live video. If you're interested in setting up an evergreen webinar, that can simply be done by uploading your pre-recorded video onto a landing page. 30-day free Kajabi trial >>
Does Kajabi come with an app?
Yes, Kajabi is an app available in the Apple Store or on Google Play. Your student/client would download the app then log in just like they would on desktop version.
It is a Kajabi branded app, however. Kajabi does have an upgrade to a private app of your own for $100 (courses and coaching only) or $200 a month (with community).
While the other platforms are only a space to house your video course, Kajabi is an all-in-one platform to include your email campaigns, online course, blog and basically replaces your current website.
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As a Kajabi Tutor, I'm always available for questions about whether or not Kajabi is a good fit for your business. You're right to do your research. It's not a fit for ALL businesses!
Disclaimer: I am not an employee or representative of Kajabi, LLC. I am an independent Kajabi Partner and I receive referral payments from Kajabi in this role. All opinions expressed herein are my own and are not official statements of Kajabi or any party affiliated with Kajabi.
👉Really, I'm just a huge fan of Kajabi! Just check out everything it can do!
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