Over 40 and Still Just Watching Others Succeed Online? It's Not Too Late. Here's Step One. - check out the show notes
“The market is too saturated.” → The truth: There’s always room for someone who presents information uniquely. No one can teach what you know in the way you can.
“I’m not tech-savvy.” → The truth: Coaching platforms these days are built for non-techies. You can start with simple tools and get help when needed.
The biggest thing stopping you from launching an online business isn’t a lack of knowledge or experience. It’s the internal statements you’re telling yourself.
“I'm not on social media" or "I don’t have a big following.” → The truth: You don’t need thousands of followers to make money. You need the right audience, and you can build that as you go.
“I need a perfect plan before I begin.” → The truth: Perfection leads to procrastination. Action leads to clarity. Start small and refine as you go.
Your First Step to Success:
Clarify What Problem You Solve and Who You Help
Before building a website, create content, or even choose a platform, the most important step in launching your online business is getting clear on what problem you solve and who you help. Without this clarity, everything else (messaging, marketing, offers) will feel scattered.
Why This Step Matters
Many aspiring online entrepreneurs make the mistake of thinking that simply sharing their knowledge will attract paying clients. But, people don’t pay for general knowledge. They pay for solutions. If you can clearly define the problem you solve and who you solve it for, you’ll instantly stand out and attract the right audience.
When someone buys an online course, hires a coach, or joins a membership, they aren’t looking for random information. They’re looking for a specific transformation. They are at point A in their life now, but want to be at point B.
This clarity also helps you:
- Position yourself as an expert
- Attract the right clients that are ready, willing and able to pay you for your services
- Create offers that people actually want
1. Position Yourself as an Expert
When you're able to articulate the problem you solve, people see you as the specialist they need, rather than just another generalist in the crowded online space.
Compare these two introductions:
- “I help people get in shape.” (Too broad, blends in with thousands of others.)
- “I help busy women over 40 lose weight without restrictive diets.” (Specific and immediately valuable.)
The more specific and results-driven your positioning, the more trust you build with potential clients.
2. Attract the Right Clients (Who Are Ready to Pay You!)
Not everyone is your ideal client. The more defined your niche, the easier it is to attract people who are actively looking for your solution and are willing to pay for it.
For example, a general business coach might struggle to stand out, but a business coach who helps corporate professionals transition into consulting immediately speaks to a specific, motivated audience.
When your offer directly addresses a pressing problem, you won’t need to “convince” people to work with you. They’ll come to you because they recognize that you have the solution they need.
3. Create Offers That People Actually Want
If your business isn’t attracting sales, it’s often because your offer is too vague or doesn’t feel like a "must-have" for your audience.
When you understand what your audience struggles with, you can craft offers that are highly relevant and irresistible.
Here’s the difference:
- Generic: “Join my coaching program to improve your mindset.” (Unclear value.)
- Specific: “Join my 90-day program to overcome self-doubt and confidently land high-paying clients.” (Addresses a clear pain point and result.)
When your audience sees themselves in your messaging, they’ll feel like your offer was designed just for them, making them far more likely to buy.
Are you ready to become clear on what exactly you could offer?
I've designed a 3-step Expert to Offer Formula because your knowledge has value.
👉Download the Expert to Offer Formula
You have skills, experience, and knowledge so why is it so hard to turn them into something people will pay for?
The answer isn’t more research, more ideas, or more credentials.
It’s knowing how to package what you already know into an offer that sells.