Is this you 👉 Do you scroll through social media, spot someone in your industry, and instantly feel like you’re in competition with them?

Or do you see the internet for what it really is, countless people searching for the right fit, maybe even the one you provide?

The way you look at the world is affecting your personal brand, positively or negatively. Are you wasting energy worrying about competition, or are you focusing on connecting with the people who actually need what you bring to the table?

🌟What if...

• What if shifting your attention from competition to connection made everything feel different?
• What if sharing your expertise felt less like trying to keep up and more like having genuine conversations with those who truly benefit from it?
• What if showing up online wasn’t about proving yourself but about making it easy for the right people to find you?

It’s a different way of looking at things, but a perspective shift can make a significant difference.

EXPANDING YOUR REACH

Let’s put this mindset into practice. If you’re ready to move beyond focusing on others in your industry and start reaching those who need you, try this:

Step 1: Identify Who You Serve

Instead of worrying about what others in your industry are doing, take a step back and ask yourself:

• Who is experiencing challenges that I can resolve?
• What questions do they already have that I can answer?
• How can I make it easier for them to find me?

When you’re clear on your people, competition becomes irrelevant—because no one else will serve them exactly the way you do.

Step 2: Make It Stupid-Easy for People to Know What You Do

If a stranger came across your social media, website, or email, would they quickly understand what you provide and how to work with you?

• If not, simplify. One direct message. One way to take the next step.
• Swap out vague phrases like “I help people reach their goals” with direct messaging like “I help coaches turn their expertise into a profitable online course—without overcomplicating it.”

People don’t respond because they deciphered your message. They move forward because you made it unmistakable.

Step 3: Talk to the People Who Are Already Listening

Instead of trying to stand out in a crowded space, start looking at who’s already engaging with you.

• Who’s liking, commenting, and replying?
• Who’s asking questions in your DMs or emails?
• Who’s been silently watching but might just need a little nudge?

Try this: Instead of creating more content, spend some time starting more conversations.

Each newsletter will have an optional content upgrade.

Step 4: Create Content That Leads to Clients (Not Just Views)

👉👉Optional Content Upgrade - Yep, I'm trying out something new...

👉👉The weekly newsletter is changing from weekly to every other week.

And, each newsletter has an optional content upgrade.

For Tues Mar 4, 2025: Content That Converts, it's all about messaging

Step-by-Step Guide to turn your content into clients 

Ready to start creating content that actually leads to clients and not just engagement?

This step-by-step mini-guide will show you how to identify and challenge the limiting beliefs that stop your audience from buying so you can remove objections and make your offer an easy "yes."

• A lot of people create content that informs but doesn’t convert. Instead of just posting to be seen, you're going to focus on content that makes people think, "This is exactly what I need."

• This week's content upgrade is available here.

TLDR - The weekly newsletter is transitioning from every week to every other week. Each issue will have an optional content upgrade. This week's content upgrade is available at this link.