THIS is Why You Haven't Launched Your Business
Mar 11, 2025
It’s not because you don’t have the skills.
It’s not because they don’t have time.
It’s not even because you're afraid of failing.
The real reason most people never launch their online coaching business is they get stuck thinking they need more...
👉 You may believe you need another certification before you're “qualified.”
👉 You may assume that you need a perfectly polished course before launching.
👉 You may be trapped in over-research mode, convinced they you need to know everything before taking action.
TRUTH BOMB >> The most successful coaches and course creators didn’t start fully prepared. They started with a commitment to helping others transform.
If you don't look back a year from now and cringe just a little bit at your online course, then you launched it too late.
Step-by-Step: How to Stop Waiting and Finally Launch Your Online Course & Coaching Business
Step 1: Reframe Your Mindset—Perfection is a Lie
The trap: “I need to have everything figured out first.”
The shift: “I will refine and improve as I go.”
The best way to learn is through doing, not over-researching. Perfectionism is just fear in disguise. Acknowledge it and move forward anyway.
📝 Action Step: Write this down: “I don’t need to be perfect. I just need to start.” Stick it somewhere visible.
Step 2: Get Clear on Who You Want to Help
One of the biggest mistakes new online coaches and course creators make is trying to serve everyone.
But when you speak to everyone, you connect with no one.
The secret to a successful coaching or course business is knowing exactly who you help, what they struggle with, and how you can transform their reality.
📝 Action Step: Check out my profile for a free resource, the 3-Step Expert to Offer Formula to figure out what you can package as an offer using the skills and experience you already have.
Step 3: Create a Simple Offer (Don't Overcomplicate It!)
1️⃣ Offer 1:1 coaching calls to test your method.
2️⃣ Host a live workshop to teach your framework in real time.
3️⃣ Run a beta version of your course with a small group before recording everything.
📝 Action Step: Pick ONE of the above and announce it this week, even if it's just to a small group.
Step 4: Attract Your First Clients with Conversations
- Post on social media sharing your journey & who you help.
- Reach out to people who might need your help (or know someone who does).
- Offer free value (a tip, a framework, a mini-training) to spark interest.
📝 Action Step: Make a simple post today: “I’m launching something exciting to help [target audience] with [problem]. If you’re interested, let’s chat!”
Step 5: Get Paid to Build (Instead of Building Before Getting Paid)
- Pre-sell a coaching program or course beta group.
- Offer founding member pricing for early adopters.
- Let real clients shape your content based on what they need most.
📝 Action Step: Decide on a simple pricing structure and invite early clients in. Even one paying client shifts you from “thinking about it” to “doing it.”
Step 6: Launch Imperfectly & Improve As You Go
The difference between those who succeed and those who don’t? The ones who succeed launch before they feel ready.
📝 Action Step: Set a public launch date and commit. Share it with someone for accountability.
Turning Your Knowledge into a Profitable Offer
Doesn’t Have to Be Complicated.
You have skills, experience, and knowledge so why is it so hard to turn them into something people will pay for?
The answer isn’t more research, more ideas, or more credentials.
It’s knowing how to package what you already know into an offer that sells.
Most people struggle with this process, but the reality is:
You already have everything you need to create a sellable offer.
- You have valuable skills and experiences. You just need to uncover them.
- People are already asking you for advice. You just need to recognize the patterns.
- There’s a proven demand for what you know. It just needs to be positioned the right way.
But Right Now, You’re Stuck.
Maybe you’re overthinking what to offer.
Maybe you’re worried you need more credentials, more content, or more time before you can start.
Maybe you’ve been stuck in research mode, second-guessing every idea.
Maybe you’re watching others succeed and wondering, How do I do that?
What's Inside the Guide...
- Simple 3-step process to shape your expertise into value
- Worksheets to help you map out your ideas
- Real-world examples so you can see how others have applied the process
No fluff. No wasted time.
Just a straightforward way to turn your knowledge and expertise into value.
Ready to take the first step toward getting paid for what you know?